This years Wool Week will take place for not one, but two whole weeks, from Monday the 5th to Sunday the 18th October. As always the campaign is to support retailers, brands and makers of wool, with online and in store events. It's a bit different this year, as with everything else, with less workshops and events compared to previous years. Nevertheless, there are still plenty of ways for you to...
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Danish mum Anna spotted a gap in the market when she had her first baby. She was looking for clothing in organic merino wool/silk and merino fleece to keep her new baby warm and comfortable, when she discovered that her favourite brands from Denmark was not available in the UK. This led her to set up Mamaowl with the first order ticking in in 2012. The shop has since then gone from strength to...
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Wool Week is an annual event set to educate, inspire and promote the benefits and the versatility of wool in fashion, furnishing and everyday life, in the UK. The tradition of using wool to produce clothing dates back several thousand years in Scandinavia. Not only were wool well suited for the harsh climate, it also has a unbelievable long lifespan. A few years back a wool tunic was found in a...
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Scandinavian children's clothes, less colourful but still cool and arguable more than ever; quality kidswear that allows children to be children and play freely. There are a myriad of options online so we thought we'd share our favourites - where we recommend to buy Scandinavian children's clothes in the UK. So, in no particular order... and please, do add your own favourite shops or suggestions...
Read moreMormor is a Danish children's brand that specialise in gorgeous knitwear for babies and children up to 10 years. The collections are all hand made, knitted by real grannies, in the softest of yarns for warmth and comfort. A few years ago the brand was put on pause, with only a very limited stock forwarded to selected stockists. So it was with delight that we got an email saying the webshop will...
Read moreDid you know that Anna, the lovely danish lady who is the founder of the online shop Mamaowl, is not only a wool expert but also trained as a photographer? So, with new stock arriving in store, she decided to find the perfect London location and shoot the lookbook herself. And the result is rather stunning... © Mamaowl, published with permission by Mamaowl All the above children's wool clothing...
Read moreDid you know this week is Wool Week? From 10th to 16th the Campaign for Wool will be hosting numerous of events to raise awareness of wool as a sustainable material for clothing. What better week to share our favourite 10 brand that does children's clothing in wool!? Wool is a lot more than many think; Wool is a textile fiber from sheep and cashmere from goats, mohair from goats, qiviut from...
Read moreShop Summer news with a discount - well ahead of warmer days and the holiday. We've found some amazing children's and women's fashion news with discounts up to 70% off and there's home interior and accessories as well in the Mid-Season sale. Lots of bargains, but with offers ending soon you better do your shopping now! The White Company has a 15% OFF plus free UK delivery on orders over £50*...
Read moreAs temperatures drops we share our hot buys, what we lust after in the January sales... Baby's Essential Cardigan, was €44.95, now €31.47. A lovely fine knit cardigan with a easy button closure at the front. Available in sizes baby 62 to 92cm. You baby will love wearing it as it is made in a light weight and warming cotton/merino wool mix. And no high maintenance - it's machine washable....
Read moreMamaowl is a London based online shop offering a great range of organic, natural wool clothing for babies and children. In addition there's a beautiful collection of indoor shoes as well as high quality wooden toys. The Icelandic children's cardigan as seen above is from super trendy danish designer Mads Nørgaard, a brand know to combine traditional knitting patterns and design with a...
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