This years Wool Week will take place for not one, but two whole weeks, from Monday the 5th to Sunday the 18th October. As always the campaign is to support retailers, brands and makers of wool, with online and in store events. It's a bit different this year, as with everything else, with less workshops and events compared to previous years. Nevertheless, there are still plenty of ways for you to...
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Danish mum Anna spotted a gap in the market when she had her first baby. She was looking for clothing in organic merino wool/silk and merino fleece to keep her new baby warm and comfortable, when she discovered that her favourite brands from Denmark was not available in the UK. This led her to set up Mamaowl with the first order ticking in in 2012. The shop has since then gone from strength to...
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Wool Week is an annual event set to educate, inspire and promote the benefits and the versatility of wool in fashion, furnishing and everyday life, in the UK. The tradition of using wool to produce clothing dates back several thousand years in Scandinavia. Not only were wool well suited for the harsh climate, it also has a unbelievable long lifespan. A few years back a wool tunic was found in a...
Read moreMormor is a Danish children's brand that specialise in gorgeous knitwear for babies and children up to 10 years. The collections are all hand made, knitted by real grannies, in the softest of yarns for warmth and comfort. A few years ago the brand was put on pause, with only a very limited stock forwarded to selected stockists. So it was with delight that we got an email saying the webshop will...
Read moreDid you know that Anna, the lovely danish lady who is the founder of the online shop Mamaowl, is not only a wool expert but also trained as a photographer? So, with new stock arriving in store, she decided to find the perfect London location and shoot the lookbook herself. And the result is rather stunning... © Mamaowl, published with permission by Mamaowl All the above children's wool clothing...
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Autumn style for women; best busy of the season when it comes to soft knitwear and cozy oversized jumpers to snuggle up in. All you need to add is a fireplace, hot chocolate in a mug and loved ones to surround yourself with to create the perfect Autumn bliss. Or as we say in Scandinavia; Hygge. This post was per request; someone who I'm connected with on Twitter asked for advice. So here goes,...
Read moreAlthough it's only August, you can feel there's a new coolness in the air, with Autumn just around the corner. I therefor thought it would be nice to draw your attention to a small but oh so lovely Nordic children's wear brand who specialise in premium natural materials for comfort and durability in a minimalistic, timeless design. Minimalisma was founded in Denmark in 2011 by Maja Akraberg. She...
Read moreMamaowl is a London based online shop offering a great range of organic, natural wool clothing for babies and children. In addition there's a beautiful collection of indoor shoes as well as high quality wooden toys. The Icelandic children's cardigan as seen above is from super trendy danish designer Mads Nørgaard, a brand know to combine traditional knitting patterns and design with a...
Read moreLilli & Leopold produces delicate and luxurious thermal underwear for children aged 0-12 years, in 100 % organic merino wool. Designed in Norway by Dyveke Cappelen Beugnet, in a subtle Nordic colour palette and in a classic timeless style. Lilli & Leopold delicate collection of children's underwear and base layer is first and foremost comfortable to wear. The soft and luxurious garments are aimed...
Read moreWe have the cure for chilly morning! Home made porridge in a bowl -and base layer of soft organic merino wool next to skin. Dress in layers with Lili & Leopold design and manufacture beautiful base layers, underwear and nightwear in organic merino wool, baby for children up to 10 years. We received these images together with a lovely little email from Lili & Leopold's founder and designer Dyveke...
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