Mormor is a Danish children’s brand that specialise in gorgeous knitwear for babies and children up to 10 years. The collections are all hand made, knitted by real grannies, in the softest of yarns for warmth and comfort.
Did you know that Anna, the lovely danish lady who is the founder of the online shop Mamaowl, is not only a wool expert but also trained as a photographer? So, with new stock arriving in store, she decided to find the perfect London location and shoot the lookbook herself. And the result is rather stunning…
Autumn style for women; best busy of the season when it comes to soft knitwear and cozy oversized jumpers to snuggle up in. All you need to add is a fireplace, hot chocolate in a mug and loved ones to surround yourself with to create the perfect Autumn bliss. Or as we say in Scandinavia; Hygge.
Although it’s only August, you can feel there’s a new coolness in the air, with Autumn just around the corner. I therefor thought it would be nice to draw your attention to a small but oh so lovely Nordic children’s wear brand who specialise in premium natural materials for comfort and durability in a minimalistic, timeless design.
Mamaowl is a London based online shop offering a great range of organic, natural wool clothing for babies and children. In addition there’s a beautiful collection of indoor shoes as well as high quality wooden toys.
Lilli & Leopold produces delicate and luxurious thermal underwear for children aged 0-12 years, in 100 % organic merino wool. Designed in Norway by Dyveke Cappelen Beugnet, in a subtle Nordic colour palette and in a classic timeless style.