Siskin by Mamaowl

Danish mum Anna spotted a gap in the market when she had her first baby. She was looking for clothing in organic merino wool/silk and merino fleece to keep her new baby warm and comfortable, when she discovered that her favourite brands from Denmark was not available in the UK. This led her to set up Mamaowl with the first order ticking in in 2012. The shop has since then gone from strength to...

Wool Week 2017

Wool Week is an annual event set to educate, inspire and promote the benefits and the versatility of wool in fashion, furnishing and everyday life, in the UK. The tradition of using wool to produce clothing dates back several thousand years in Scandinavia. Not only were wool well suited for the harsh climate, it also has a unbelievable long lifespan. A few years back a wool tunic was found in a...

MorMor.nu has reopened, offering children’s knitwear for AW16

Mormor is a Danish children's brand that specialise in gorgeous knitwear for babies and children up to 10 years. The collections are all hand made, knitted by real grannies, in the softest of yarns for warmth and comfort. A few years ago the brand was put on pause, with only a very limited stock forwarded to selected stockists. So it was with delight that we got an email saying the webshop will...

Wool favourites for kids and gorgeous look book photos from Mamaowl

Did you know that Anna, the lovely danish lady who is the founder of the online shop Mamaowl, is not only a wool expert but also trained as a photographer? So, with new stock arriving in store, she decided to find the perfect London location and shoot the lookbook herself. And the result is rather stunning... © Mamaowl, published with permission by Mamaowl All the above children's wool clothing...

Autumn Style; Women’s Knitwear and Oversized Jumpers

Autumn style for women; best busy of the season when it comes to soft knitwear and cozy oversized jumpers to snuggle up in. All you need to add is a fireplace, hot chocolate in a mug and loved ones to surround yourself with to create the perfect Autumn bliss. Or as we say in Scandinavia; Hygge. This post was per request; someone who I'm connected with on Twitter asked for advice. So here goes,...

Minimalisma timeless childrenswear, for when comfort counts.

Although it's only August, you can feel there's a new coolness in the air, with Autumn just around the corner. I therefor thought it would be nice to draw your attention to a small but oh so lovely Nordic children's wear brand who specialise in premium natural materials for comfort and durability in a minimalistic, timeless design. Minimalisma was founded in Denmark in 2011 by Maja Akraberg. She...