Wool favourites for kids and gorgeous look book photos from Mamaowl

Did you know that Anna, the lovely danish lady who is the founder of the online shop Mamaowl, is not only a wool expert but also trained as a photographer? So, with new stock arriving in store, she decided to find the perfect London location and shoot the lookbook herself. And the result is rather stunning... © Mamaowl, published with permission by Mamaowl All the above children's wool clothing...

Read More

Children’s Wool Clothing – 10 Favourite Fashion Brands for Kids

Did you know this week is Wool Week? From 10th to 16th the Campaign for Wool will be hosting numerous of events to raise awareness of wool as a sustainable material for clothing. What better week to share our favourite 10 brand that does children's clothing in wool!? Wool is a lot more than many think; Wool is a textile fiber from sheep and cashmere from goats, mohair from goats, qiviut from...

Read More

Gudrun & Gudrun opens eco-wool London Store during Wool Week

Wool Week News: Gudrun & Gudrun, the knitwear fashion brand originating from the Faroe Islands has opened a pop-up shop in London. The opening party took place last night, serving 'Eldvatn' and music was played by DJ Set Brynjolfur. And of course the ladies behind the brand, Gudrun & Gudrun was there too! Gudrun & Gudrun has been one of our favourite brands for a long time; turning knitwear into...

Read More

Celebrate Wool Week With Children’s Wool Clothing Specialist, Mamaowl!

With Wool Week 2015 in full swing we decided to meet up with Anna, who is the founder of MamaOwl, a webshop and go-to destination for the finest of wool brands in the UK - and ask her; Why wool, what's her favourite brands and must have soft pieces as well as how she celebrates Wool Week. Anna is danish and lives with her husband and two children in East London. It was after having her first son...

Read More

Wool Week, (Scandinavian) knitting events taking place in London

The Campaign for wool began October 2010 with the surreal launch, fifty gazing sheep in London’s historic tailoring street Savile Row, with the aim to highlight not only the strong traditions but the benefits of the natural material wool in design in fashion, both with felting and knitting. And knitting's not only for Grandma! The once male-only occupation, back in Paris in 1600 century, has...

Read More

Wool Week 14th – 20th October 2013

The Campaign for Wool stages Wool Week, a week long festival of events and workshops celebrating wool. The Campaign for Wool was initiated by its patron, His Royal Highness The Prince of Wales, in order to raise awareness amongst consumers about the unique, natural and sustainable benefits offered by wool. The week long celebration, the Wool Week is commencing today, Monday 14th October. See...

Read More