As We Grow, childrenswear from Iceland

A sustainable collection of timeless and long-lasting quality clothes, based on a true story of a sweater's journey between people and countries during many years. This is how As We Grow describe themselves, a brand popular for their slow fashion luxury childrenswear. And the new collection for Spring Summer 2020 is no disappointment. Once again the brand delights us with a nostalgic, timeless...

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Top 7 cutest kids wear brands from Scandinavia in 2019

Some of the most stylish children's designwear comes out of Scandinavia. Known to be early adapters of sustainable fashion, the Scandinavian style is all about kids being kids, wearing natural fabrics in comfortable cuts. The style is minimalist, simple and yet, it changes from brand to brand from delightfully timeless to leading on the latest fashion trend. Without further ado, the best of...

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Children’s Wool Clothing – 10 Favourite Fashion Brands for Kids

Did you know this week is Wool Week? From 10th to 16th the Campaign for Wool will be hosting numerous of events to raise awareness of wool as a sustainable material for clothing. What better week to share our favourite 10 brand that does children's clothing in wool!? Wool is a lot more than many think; Wool is a textile fiber from sheep and cashmere from goats, mohair from goats, qiviut from...

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As We Grow AW16/17 – Beautiful children’s knitwear from Iceland

And when we thought our complete Iceland obsession had reached its climax, As We Grow decided to share their new pieces for next winter with us... We are completely obsessed with Iceland these days. It started with the Icelandic film RAMS (screening in UK cinemas now), followed by the highly addictive crime drama television series on BBC4, 'Trapped'. The series is set in Seyðisfjörður, a...

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As We Grow, a sustainable story from Iceland.

On my recent trip to Copenhagen I was very excited over discovering a new children's wear brand from Iceland, featuring knits in Alpaca wool for baby and children up to 4 years. The brand As We Grow is inspired by a true story; Carolyn in Amsterdam had this sweater for her son Julian in 2003. Then she passed it on to her friend Tinna on Iceland, for her son Tryggvi. It was then handed down to...

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