Danish children’s clothing brand Pierrot La Lune’s new collection for Autumn will be exclusively available online, through their brand e-retail platform. This is in a bid to keep competitive prices without compromising on sustainability or quality.
By saying goodbye to wholesale and be 100% online means we can now reduce our prices and still be able to offer the same lovely quality, with our garments produced in the same way – ethical and organic.Emilie Ventujol, founder and creative director Pierrot La Lune
Up until recently, Pierrot La Lune has been available in the UK through leading children’s clothing shops, such as Mamaowl.
Going forward, there will be no trading seasons with costs for a sales team and trade shows. Instead, Pierrot La Lune will solely focus on creating beautiful design in a 100% GOTS certified sustainable quality, whilst continue building a loyal customer base.
The Pierrot La Lune Autumn Winter 2020 is perhaps one of the loveliest collections we’ve seen so far from this brand. What a great start to their new concept!
“Slow and Non-Seasonal Fashion at affordable prices”
Lead image is from @micelfagain – a Pierrot La Lune customer and an account worth following on Instagram. All other images are by Pierrot La Lune.