Emma Go Boots for Autumn

Founded in Copenhagen in 2009 EMMA GO has steadily grown a crowd of devoted followers, yours truly included. Their collections are typical for what Danish design is known for, quality and functionality. The styles are quite cool, inspired by cultural experiences, travels and music.  What I find is that the design will jazz up any outfit I may be wearing. Which is really good, considering my...

Sweater Weather Forever!

This season is all about chunky oversized knits. What's new is the deconstructed knitwear trend as well as jumpers upon jumpers. More is more this season, also when it comes to your knitted wardrobe favourites. Another big trend is sustainability. Look for well made quality pieces, preferably ethically produced and always in pure wool. If you buy quality it will last so much longer and you can...

Holzweiler SS20 – highlights from CPHFW

Holzweiler SS20 at CPHFW The Norwegian brand hosted its 4th runway show during Copenhagen Fashion Week, to show its new collection for SS20, 'Past, present, future'. Fashion-forward with a future Holzweiler is putting a lot of effort into sourcing more sustainable materials and production methods, and to give back to society through donations and collaborations with nonprofits. The brand prides...

10 Stylish Scandinavian Women Outfits for Winter

To get holiday ready, here are ten of my favourite outfit ideas for Winter! Before I say anything else, I am a minimalist... It's white, beige, black, navy, camel with the occasional bottle green and burgundy red. At my age you have learned to keep your wardrobe functional and timeless, with less impulse and latest trend buys. Natural fabrics last long and are comfortable to wear. A wardrobe in...

How to shop the H&M designer collaboration

How to get everything you want from the desirable H&M designer collections, step by step. Not only is this a chance to buy luxurious designer goods for a fraction of the price... With a clever marketing campaign and plenty of celebrity endorsement ahead of launch, the competition to secure a few garments from H&M designer collabs are always fierce. Above photo shows the campaign photo for Jimmy...

ERDEM x H&M collaboration set to launch

H&M's next exclusive designer collaboration will be with ERDEM, the London-based label loved by celebrities and fashionistas alike. So, when can we expect the collection in store? Designer Erdem Moralioglu is one of fashion's most romantic creators, whose exquisitely crafted pieces celebrate the power of beauty by exploring historical references and personal narratives. Erdem Moralioglu was born...