Sweater Weather Forever!

This season is all about chunky oversized knits. What's new is the deconstructed knitwear trend as well as jumpers upon jumpers. More is more this season, also when it comes to your knitted wardrobe favourites. Another big trend is sustainability. Look for well made quality pieces, preferably ethically produced and always in pure wool. If you buy quality it will last so much longer and you can...

How to shop the H&M designer collaboration

How to get everything you want from the desirable H&M designer collections, step by step. Not only is this a chance to buy luxurious designer goods for a fraction of the price... With a clever marketing campaign and plenty of celebrity endorsement ahead of launch, the competition to secure a few garments from H&M designer collabs are always fierce. Above photo shows the campaign photo for Jimmy...

ERDEM x H&M collaboration set to launch

H&M's next exclusive designer collaboration will be with ERDEM, the London-based label loved by celebrities and fashionistas alike. So, when can we expect the collection in store? Designer Erdem Moralioglu is one of fashion's most romantic creators, whose exquisitely crafted pieces celebrate the power of beauty by exploring historical references and personal narratives. Erdem Moralioglu was born...

Balmain X H&M – lookbook and release date

Despite not being available to buy until the 5th of November, Balmain's creative director, Olivier Rousteing and H&M are tempting fashionistas with tailored, textured, and heavily embroidered glorious designs, as seen in the newly released look book. Here are our favourite pieces from the collection and how you can get your hands on it! It's undoubtedly the most highly-anticipated collaborations...

All for Children by HM supports UNICEF

H&M’s recently launched the new “All for Children” collection, donating 25 percent of its proceeds to UNICEF to help the most vulnerable children have a better future through eduction. The clothing are perfect for Halloween or on a ordinary day for your funky little one. And we love the fact that what HM have donated has helped 1 047 000 children in Bangladesh and India. The collection,...

All For Children 2013 Baroque princesses and pirates for Halloween

H&M’s All For Children collection was launched only days ago, for children 1 1/2-8 years. Rich in details and accessories with the theme for this year’s collection being "Disguise". There's 18th Century elaborate costumes for girls and boys, sold through H&M in aid of UNICEF. The collection is limited so you'll need to hurry up if you want an outfit -which could be perfect for Halloween! To...