ERDEM x H&M collaboration set to launch

H&M’s next exclusive designer collaboration will be with ERDEM, the London-based label loved by celebrities and fashionistas alike. So, when can we expect the collection in store?

Designer Erdem Moralioglu is one of fashion’s most romantic creators, whose exquisitely crafted pieces celebrate the power of beauty by exploring historical references and personal narratives.

Erdem Moralioglu was born in Montreal, Canada to a Turkish father and an English mother and grew up between Montreal and Birmingham, England. With an BA in fashion he started working as an intern for Vivienne Westwood. Erdem moved to London in 2000 to study fashion at the Royal College of Art. Upon receiving his master’s degree in 2003, he proceeded to go onto closing the 2003 RCA show with his graduate collection. He then moved to New York where he worked alongside Diane von Furstenberg before relocating back to London to launch his own label in 2005, ERDEM.

Known for his use of innoative textiles, vibrant prints and detailed craftsmanship, his dresses are red carpet favourites, worn by Duchess of Cambridge, Alexa Chung and Nicole Kidman. Actress Meghan Markle also wore a ยฃ1,200 floral print ERDEM maxi dress when she attended a wedding with Prince Harry in March 2017. And now, Erdem will be designing a full wardrobe of his famously feminine womenswear for H&M.

The ERDEM x H&M collection will be brought to life by film director Mark Anthony “Baz” Luhrmann’s storytelling. Baz is known for having directed films such as Moulin Rouge and The great Gatsby. I think glamour and decadence can be expected…

Prepare to queue when the designer behind some of the most opulent looks on the London Fashion Week runways brings his aesthetic to the high street and all your florals dreams are set to come true, on the 2nd of November 2017, in-store and online.

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