From February 2013 H&M are setting up recycling statitions in selected H&M stores worldwide. Used clothes can be handed in and each bag of secondhand clothes will be rewarded with a 10% discount voucher in return, valid for one item.
The clothes will be recycled by H&M partner, I:Co. Nearly 150 million tons of shoes and clothing are sold worldwide every year. Today, only a small percentage of that is reintroduced into the production cycle as reclaimed and renewed materials.The planet suffers from mass production and mass consumption of textiles. I:CO and its partners are leading the change by facilitating the re purposing and recycling of used clothing. ico-spirit.com
So can the world’s second largest clothing retailer remake itself as a greener option?
“H&M has definitely got better,” admits industry expert and CEO of Clothesource, Mike Flanagan. “From some presposterous moments in the recent past they have moved to being in a small clutch of four or five brands, including Nike and Gap, who believe that they have no alternative but to be as good as possible at sustainability. It’s a marked change.” See the full article, Is H&M the new home of ethical fashion? in the Guardian.
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