Ganni Repeat, a new sustainable rental service

Got an event on but nothing to wear? Danish fashion brand Ganni has launched a rental service for all its customers; say hello to Ganni Repeat!

According to Ganni 39,900 tonnes of textiles end up in landfill every year, in Denmark alone. With this in mind the Scandi cult brand is on a mission to contribute to a more sustainable, circular fashion industry – and increase the longevity of the clothing they produce, wherever they can.

Rethink the way you refresh your wardrobe, rent on repeat.

Ganni, Instagram

A good few of the favourite styles, from oversized bow tie blouses to the bold and beautiful dresses are on offer from Ganni Repeat, with customers able to rent clothing and accessories from one to up to three weeks, before returning it. Dry clean is included in the price. And if you absolutely love it – you can of course buy the item too.

  • All clothes will arrive ready to wear in a clean, mint condition.
  • Return your unworn item up to four days after receiving it.
  • A complimentary shipping label for the return will be included.
Ganni Sequin Mini Dress retail price DKK3,599,- or rent from DKK599,-

The brand announced on its Instagram account that the new concept would be introduced in Denmark first before bringing the rental service to the UK.

It’s only a few months since the brand opened its new flagship store in London’s Soho. Let’s hope it won’t be too long before we can access Ganni Repeat here as well.

Would you like to try out a fashion rental service for your next occasion?

Find out more on – and let me know in comments below! x

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