A sustainable collection of timeless and long-lasting quality clothes, based on a true story of a sweater's journey between people and countries during many years. This is how As We Grow describe themselves, a brand popular for their slow fashion luxury childrenswear. And the new collection for Spring Summer 2020 is no disappointment. Once again the brand delights us with a nostalgic, timeless...
Read moreMy Alpaca Copenhagen is one of the small independent businesses from Denmark producing gorgeous knitwear for children, adults and the home. Handmade, sustainable blankets, hats, sweaters and scarfs... Tiny booties and mittens, everything you need to stay warm and cozy this Winter. my alpaca Copenhagen is a small Danish company founded in 2010 with the vision to design and manufacture high...
Read moreCity Goats is a slow kidswear brand for healthy, beautiful living. Crafted with GOTS-certified natural plant dyes and organic cotton, City Goats kidswear has a real beauty that we believe lies in its simplicity and sustainability. There are a lot of similarities between North East Asian and Nordic design, as both styles are focused on keeping the look very clean and simple, and leaning towards...
Read moreDid you know that Anna, the lovely danish lady who is the founder of the online shop Mamaowl, is not only a wool expert but also trained as a photographer? So, with new stock arriving in store, she decided to find the perfect London location and shoot the lookbook herself. And the result is rather stunning... © Mamaowl, published with permission by Mamaowl All the above children's wool clothing...
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'Ylur' means warmth in Icelandic and what better name for a brand that creates children's clothing in the softest Alpaca wool!? The design has a contemporary touch yet inspired by centuries with Nordic knitting traditions. And within the growing slow fashion movement, each garment is both designed and handmade in Iceland. Ancient history of knitting is finding new life in Reykjavik, as young...
Read moreAlthough it's only August, you can feel there's a new coolness in the air, with Autumn just around the corner. I therefor thought it would be nice to draw your attention to a small but oh so lovely Nordic children's wear brand who specialise in premium natural materials for comfort and durability in a minimalistic, timeless design. Minimalisma was founded in Denmark in 2011 by Maja Akraberg. She...
Read moreCIFF kids displayed some truly exciting brands at the trade show in Copenhagen last week, with a shift from fast fashion to more tailored, timeless and unisex pieces in quality materials. Mummymoon demi couture kids collection for Autumn Winter 2016/2017 is a fine example, with handcrafted beautiful childrenswear. More parents would not only want natural and organic childrenswear, but are also...
Read moreFast speed in fashion is a defining characteristic of today's textile and clothing industry where it's possible to turn a sample or design sketch into a finished product in as little as 12 days. And it's fast consumption, with consumers buying more than what they need. Fast fashion has been dominating the market for more than a decade, seducing customers by cheap versions of styles that had...
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