Wool favourites for kids and gorgeous look book photos from Mamaowl

Did you know that Anna, the lovely danish lady who is the founder of the online shop Mamaowl, is not only a wool expert but also trained as a photographer? So, with new stock arriving in store, she decided to find the perfect London location and shoot the lookbook herself. And the result is rather stunning…














© Mamaowl, published with permission by Mamaowl

All the above children’s wool clothing are new for the season and available in store now. From soft alpaca, lamb and merino wool for baby to beautiful Nordic sweaters for the older child. There’s also outerwear; coats, hats, scarfs and mittens. From all your favourite wool brands.


Happy Friday lovely people – and enjoy the weekend when it comes! x

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