As We Grow, childrenswear from Iceland

A sustainable collection of timeless and long-lasting quality clothes, based on a true story of a sweater’s journey between people and countries during many years. This is how As We Grow describe themselves, a brand popular for their slow fashion luxury childrenswear.

And the new collection for Spring Summer 2020 is no disappointment. Once again the brand delights us with a nostalgic, timeless design, full of fun and charm and centred around each child’s need to explore and just be a child.

The collection includes linen shirts, organic cotton cardigans and pima skirts along with alpaca blend dresses and bonnets. The palette is soft and dominated by shades of nature in straw, sage and pale mint.

Included in this timeless collection is also the brands signature pieces, sustainable styles in knitted organic cotton such as a short sleeve openwork cardigan and the softest baby bloomers to match, sweet little pieces that play homage to As We Grows Icelandic heritage.

The collection is as before rooted in our philosophy of sustainability and garments being passed on through generations.

Gréta Hlöðversdóttir, As We Grow

Photography by Ari Magg.

If you sign up to their newsletter you will receive a 10% discount code on your first order. May I add there’s a few absolutely gorgeous knitted pieces, perfect for the coming Autumn season, in women sizes too?

And as for the true story of a sweater’s journey,

find out more about one of our favourite Nordic brands on

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