Top 7 cutest kids wear brands from Scandinavia in 2019

Some of the most stylish children’s designwear comes out of Scandinavia. Known to be early adapters of sustainable fashion, the Scandinavian style is all about kids being kids, wearing natural fabrics in comfortable cuts. The style is minimalist, simple and yet, it changes from brand to brand from delightfully timeless to leading on the latest fashion trend.

Without further ado, the best of Scandinavian children’s clothing for Spring Summer 2019 – we hope you will enjoy our highlight.

Gro Company

Gro Company SS19

Gro Company SS19 for children age 0 to 10 years is a delightful collection of neutral colours and fun prints on soft styles in organic cotton for comfort and play, designed in Denmark and produced in Turkey. Gro Company is a Danish label whose name (“gro”) is Danish for “grow”, made for kids who are kids. We first shared this brand 8 years ago, in February 2011 and has been in loved with the playful sustainable design ever since.

Key pieces to look for:

The Signe dress, a denim dress with frill details and a a line skirt. The beautiful golden all over print of large hand drawn pansy flowers on a nude base, found on soft styles such as the Abbey oversized jumper.

A Monday in Copenhagen

A MONDAY in Copenhagen SS19.
Photo Anders Hald, Stylist Trine Høyer, Art Direction Natasscha Girelli, 1 Kid Management.

A MONDAY in Copenhagen SS19 is made with love and respect for little people aged 2-14 years. We discovered this collection at CIFF Youth. The colour palette goes from soft pastels to all over printed bold yellow and black. And we love the boys wear too, soft sweat pieces in organic cotton, all sustainably produced.

Key pieces to look for:

The Sofia blouse. The soft hand drawn typography at the front in gold foil makes this loos fit sweatshirt rather interesting.

Christina Rohde

Christina Rohde SS19 ‘Can We Speak In Flowers.
Photo: Olivia Rohde.

Christina Rohde’s collection for SS19 ‘Can We Speak In Flowers’ is nothing but romantic styles in gorgeous flower prints – with a cool touch of hip street wear. This longstanding Danish brand is one of the more fashion forward and highly trendy at the moment, which the kids will love!

Key pieces to look for:

The print ‘pale rose flower’ which is a beautiful print of loosely arranged blue, orange, pink and red flowers on a dusty pink base. Especially adorable in dresses and tops for girls – but we love the jumpsuit. Tip for mum: Check out the matching toiletries and make up bags, which is selling out fast! We also have our eyes peeled on a pink transparent long hooded raincoat with the brand name printed in bold red at the back. For those Spring showers and a future classic for budding fashionistas.

As We Grow

As We Grow SS19
Photo: IG @irisdoggeinars

As We Grow SS19 is a promise of Spring in the air with beautiful natural fabrics such as fine wool, pima cotton and linen in a muted colour palette. Based in Iceland so strictly speaking not a Scandinavian brand, but Nordic – but still a firm favourite, hence being included in our top 7. With this new collection the brand stay true to its original idea, to create timeless sustainable high quality fashion, that grows with the child and that can be passed down to future generations.

Key pieces to look for:

The super soft ‘Friend two piece set’, in natural colours such as cream and melange grey in a comfortable cotton and baby alpaca mix. Perfect for those cooler summer nights.

The women’s collection, including the oversized Sailor sweater.


Minimalisma SS19

Minimalisma is a timeless brand with a Nordic heritage that has since 2011 crafted high-comfort garments from premium natural materials for little ones aged up to 14 years. The collection for SS19 is inspired by the designers own carefree childhood memories, a collection which is rich in natural qualities, is comfortable and easy timeless wear.

Key pieces to look for:

The Juli dress, designed to layer, this dungaree-style dress, with a clear vintage feel to it, is made from soft organic cotton piquet with ruffled crossover straps at the back. Cut with a full twirl line skirt, it has side-pockets and wooden buttons. Comes in Hortensia, Blue Ocean or Nutmeg.

I Dig Denim

I Dig Denim SS19

I Dig Denim is a small Swedish brand, founded in 2009 by designer Hanna Clavegård that does exactly what it says on the tin, they specialise in denim styles for children and adults. Especially the children’s denim is exceptionally soft and comfortable to wear.

Key pieces to look for:

Russel denim overall with a high waist and with zipper in the front in 100% soft cotton. Comfortable and cool! Worth mentioning is that this style comes in an adult version too.

MarMar Copenhagen

MarMar Copenhagen ‘Shine On’ for SS19.

MarMar Copenhagen designs children’s wear for girls and boys from newborn to age 14 years. Comfort and wearability is the essence of the design, with the collection ranging from cotton basics to party wear, swimwear and outdoor clothing. The baby line has a softer feel to it where as the children line is a lot more eclectic and fun. And to all MarMar fans – the leopard print is still an important part of the collection for SS19.

Key pieces to look for:

Burnt stripe styles; Especially the Tyrose top and the Rommy baby romper – all sugar sweet and a must see! The Dorothy dress with crossover straps at the back, in a beautiful rose hibiscus all over print – this is really this seasons party dress! Then there’s the romantic white Tirra, blouse, sleeveless with double layered frills for butterfly shoulders.

These collections are all arriving in store now, just in time for Spring.

Do you have a favourite this season? Do let us know by leaving a comment below. x

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