Distant Shores Campaign for The Organic Sheep by Morten Germund

The campaign for The Organic Sheep, shot in the Faroe Islands by Morten Germund, won 2nd place in the category 'Commercial photography' in the Sony World Photography Awards 2014. It was important to the founders of The Organic Sheep that the shoot took place in the Faroe Islands, where they are from, and where the sheep are a natural part of both life and landscape. Photographer Morten Germund...

Gudrun & Gudrun opens eco-wool London Store during Wool Week

Wool Week News: Gudrun & Gudrun, the knitwear fashion brand originating from the Faroe Islands has opened a pop-up shop in London. The opening party took place last night, serving 'Eldvatn' and music was played by DJ Set Brynjolfur. And of course the ladies behind the brand, Gudrun & Gudrun was there too! Gudrun & Gudrun has been one of our favourite brands for a long time; turning knitwear into...