The best Mid-Season Sales on Summer news for the family!

Shop Summer news with a discount - well ahead of warmer days and the holiday. We've found some amazing children's and women's fashion news with discounts up to 70% off and there's home interior and accessories as well in the Mid-Season sale. Lots of bargains, but with offers ending soon you better do your shopping now! The White Company has a 15% OFF plus free UK delivery on orders over £50*...

What we are lusting after in the Winter Sale…

As temperatures drops we share our hot buys, what we lust after in the January sales... Baby's Essential Cardigan, was €44.95, now €31.47. A lovely fine knit cardigan with a easy button closure at the front. Available in sizes baby 62 to 92cm. You baby will love wearing it as it is made in a light weight and warming cotton/merino wool mix. And no high maintenance - it's machine washable....

Children’s wool clothing, from basics to fashionable knitwear

Mamaowl is a London based online shop offering a great range of organic, natural wool clothing for babies and children. In addition there's a beautiful collection of indoor shoes as well as high quality wooden toys. The Icelandic children's cardigan as seen above is from super trendy danish designer Mads Nørgaard, a brand know to combine traditional knitting patterns and design with a...

Celebrate Wool Week With Children’s Wool Clothing Specialist, Mamaowl!

With Wool Week 2015 in full swing we decided to meet up with Anna, who is the founder of MamaOwl, a webshop and go-to destination for the finest of wool brands in the UK - and ask her; Why wool, what's her favourite brands and must have soft pieces as well as how she celebrates Wool Week. Anna is danish and lives with her husband and two children in East London. It was after having her first son...

Organic wool and cotton kidswear at lovely online shop MamaOwl

MamaOwl by thescandinavianmum featuring tops MamaOwl is a Hoxton, East London based online shop filled with gorgeous kidswear from newborn and up to 12 years. Founded by Danish mother Anna, who started MamaOwl when she had a son and discovered that her favourite affordable organic wool brands were not readily available in the UK. When searching for natural materials and beautiful quality for your...

Wool Week 14th – 20th October – Get knitting!

Wool Week by thescandinavianmum featuring cardigans The Campaign for Wool stages Wool Week, a week long festival of events and workshops celebrating wool. The Campaign for Wool was initiated by its patron, His Royal Highness The Prince of Wales, in order to raise awareness amongst consumers about the unique, natural and sustainable benefits offered by wool. The week long celebration, the Wool...