Organic wool and cotton kidswear at lovely online shop MamaOwl


MamaOwl is a Hoxton, East London based online shop filled with gorgeous kidswear from newborn and up to 12 years. Founded by Danish mother Anna, who started MamaOwl when she had a son and discovered that her favourite affordable organic wool brands were not readily available in the UK.

When searching for natural materials and beautiful quality for your child, look no further. At MamaOwl you’ll find essentials in the finest organic materials such as merino wool, silk wool mix and organic cotton. There’s fashion led brands such as Danish FUB and also more basics from well known wool specialists such as Joha. In addition there’s a newborn baby collection by Serendipity, with hard to find premature baby clothing made from super soft fabrics, especially developed for premature babies delicate skin.

MamaOwl ship worldwide or if you happen to be in East London, you can save on postage and pick up your order!
See the full collection at

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