Soft Gallery SS20 – A Place under the sun

Kidswear concept brand Soft Gallery was founded in Denmark in 2007. Tine Holt Møller is the head designer and owner of the brand who in collaboration with artists designs collections seeking to stimulate creativity and inspire young minds. Soft Gallery creates beautiful and poetic luxury children's clothing. Every item is a soft canvas brought to life by artists from all over the world. This...

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Noa Noa miniature AW19

The Danish brand Noa Noa miniature, for girls up to 12 years and boys up to 4 years, has just launched its winter sale. The brand was founded in 1981 to create an alternative to mainstream fashion. Inspired by travel and different cultures, the Noa Noa wanted to focus on a classic yet feminine design, richly detailed with a slightly bohemian touch. The brand includes four lines; Noa Noa Woman,...

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Countdown to Christmas with Pierrot La Lune

Buying sustainable is perhaps more important than ever in a time where UNICEF tells us that more than 600 million children will live with severe water shortage by 2040 if we do not change fundamentally in our behaviour.  It's in times like these you would be delighted to discover the simple and timeless design, clothing to be worn for generations, from Pierrot La Lune. The small...

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Siskin by Mamaowl

Danish mum Anna spotted a gap in the market when she had her first baby. She was looking for clothing in organic merino wool/silk and merino fleece to keep her new baby warm and comfortable, when she discovered that her favourite brands from Denmark was not available in the UK. This led her to set up Mamaowl with the first order ticking in in 2012. The shop has since then gone from strength to...

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Sustainable kidswear by WAWA Copenhagen SS20

We are so pleased to bring your attention to a delightful children's brand from Denmark, WAWA, with the designer combining Scandinavian minimalism with her Indian heritage. WAWA is an organic children’s wear brand for ages 2 to 10 years, that wishes to nurture the child’s sense for simple details as well as environmental awareness. The clothing are made entirely of sustainable fabrics and...

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Little Savage from Denmark

Little Savage launched two years ago, in 2017 with a mission to bring us back to nature, by offering carefully crafted long lasting children's clothing. Sustainable in every possible way; Little Savage produces their clothing in not only organic merino wool but it is also biodegradable. There are no dangerous toxins in the fabrics and the German manufactured leather has the highest environmental...

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Introducing Kidswear Collective

BoyswearExample: Burberry dress, was £150, now £45Girlswear Kidswear Collective is a brand new kids concept store based on the circular economy, with past collections (some new with labels) as well as pre-loved authnticated designerwear, sold up to 80% off their original retail price. The items are all uniquely sourced by the founder, Shoshana Kazab, who's been in the kidswear industry for...

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Sleep like a baby with DreamBag

DreamBag baby sleeping bag model Rouge with removable sleeves, mittens and hood. Looking for the best baby sleep suit or baby sleeping bag, to help your baby settle? A sleeping bag from new Danish brand DreamBag gives a sense of comfort and security for a better, deeper sleep, daytime or nighttime. And you might just get your own good nights sleep back too! With a sleeping bag there are no...

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Iglo+Indi is closing down

Iglo+Indi First mentioned here on the blog in 2011, the Icelandic brand Iglo Kids Clothing was founded by the talented designer Helga Olafsdóttir and her friend Lovisa Olafsdottir back in 2008. The founder and head designer, Helga, had studied fashion in Copenhagen, London and Milan, before working on the very first clothing line for the Danish fashion brand Ilse Jacobsen. She also worked as a...

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Top 7 cutest kids wear brands from Scandinavia in 2019

Some of the most stylish children's designwear comes out of Scandinavia. Known to be early adapters of sustainable fashion, the Scandinavian style is all about kids being kids, wearing natural fabrics in comfortable cuts. The style is minimalist, simple and yet, it changes from brand to brand from delightfully timeless to leading on the latest fashion trend. Without further ado, the best of...

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