Sustainable kidswear by WAWA Copenhagen SS20

We are so pleased to bring your attention to a delightful children’s brand from Denmark, WAWA, with the designer combining Scandinavian minimalism with her Indian heritage.

WAWA is an organic children’s wear brand for ages 2 to 10 years, that wishes to nurture the child’s sense for simple details as well as environmental awareness. The clothing are made entirely of sustainable fabrics and have been dyed and printed without any harmful chemicals.

The WAWA SS20 ‘Eye Sea’, the brands seventh collection, includes prints inspired by a Mediterranean summer and all the little details to be spotted in nature. This is to reflect children’s natural curiosity and how they like to explore the surroundings.

“They will be knights of the sand castle, fight seagrass monsters, pave their roads with seashells and build strong fences of driftwood to protect their society from crab attacks.”

Photo: Smudgetikka
Photo: Smudgetikka
Photo: Smudgetikka

The designer Johanna Topooco founded the brand in Copenhagen in 2016. Being a mother herself she discovered that there was a general need in the market for organic and sustainable clothing for older children. Her ambition is to offer healthy, high quality, good value children’s clothing.

WAWA means ’child’ in Aymara – a native language spoken by Indians in Bolivia and Peru. It is also part of WAWA founder Johanna’s middle name, Warawara Wawa, which means ’star child’.

Much of Johanna’s inspiration for her timeless and refined collections comes from a clean Scandinavian aesthetic combined with her Indian father’s life-long philosophy of traditional worship of nature.

And may I add, the genuinely delightful designers personality has been transferred to the design, in sweet details, gentle cut and softness to the fabrics – is truly the key to what makes this brand stand out.

Some of the photos are from the launch event in Copenhagen, which I sadly was not able to attend. However, Smudgetikka have kindly given permission to share her photos.

Please see the full feature of the collection at

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.