Scandinavian children’s store in london targets the Tween market!

London based Scandinavian children’s store, KIDSEN, has announced it will be launching a range of clothes and shoes for tweens this autumn. With two girls, age 9 and soon-to-be 13 years this is music to my ears! And knowing Corina, the driving force and founder of Kidsen, we are in for a treat! The few lovely children's boutiques there are in the UK usually only stock children's clothing up to...

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Scandi Style Room Design Ideas for Tween Girls

Scandi Style Room Design Ideas for Tween Girls, for when you've had enough of flower buntings and pink quilts. The growing girl needs something else, but at the same time keep the playfulness. Litle A is 9 and she's outgrowing her room at the moment. She's ready for a change! We'll be transforming her kids universe to a tween den. The plan is to rebuild and paint the existing loft bed. It was...

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Romantic from Rosemunde Kids, children’s clothing for Summer

{Photo Source: Rosemunde SS14} Rosemunde Kids is for girls age 6 to 14, with some fantastically lovely pieces for the tween girls. The collection consists of comfortable soft cotton basics and this season also sees a few more fashionable pieces with leopard print and romantic laces. See more of the beautiful kids collection here! Rosemunde is most known for their women's collection, so with the...

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Gro and Sprout by Gro AW13 – Kids Designer clothes with an edge

Founded by Anette Nordrup, Gro Company is a Danish children's brand for girls and boys, from newborn to 10 years. Gro is a popular girls name in Scandinavia but it also means "to grow". And with a desire to celebrate the precious moments of childhood and to support our growing children, Anette designs a comfortable and contemporary collection of basics in soft organic cotton, fine woven cord and...

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Sprout by Gro the Scandinavian teen brand for growing girls

Adolescence, meaning "to grow up" in Latin, is a transitional stage, from puberty to legal adulthood. The period of adolescence is most closely associated with the teenage years. A teen, no longer a child, but yet not an adult. It's a challenging nevertheless wonderful time. Danish brand GRO Company founded the label Sprout by GRO when they found a gap in the market, clothes for growing girls,...

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Favourite tween girl brand Sprout by GRO for Spring Summer 2012

The Danish brand Sprout by GRO have seen the gap in the market for proper tween girl clothes and was shortlisted as the breakthrough brand in 2011 by WGSN. They have followed up with a relaxed yet cool collection for Spring Summer 2012; A mix and match collection in neutral colours, sweet prints and a hint of the African savanna with leopard print.

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Trendy with a dedicated Tween section!

Sundbaby.dk has recently relaunched the online shop, renamed it TrendyShop.dk and at the same time they've used the opportunity to launch a dedicated section for tweens and teens from 8 - 18years. This is only one of many retailers that has seen and recognized the gap in the market for the tween section. With the Tween brand Sprout by Gro being shortlisted as the Breakthrough Brand of 2011 by the...

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Norlie, timeless children’s wear with a contemporary twist

Norlie for Autumn Winter 2011 featuring children's wear with cotton essentials, corduroy, luxurious knits and soft leather all presented in subtle colours and with a beautiful attention to details. The Danish brand is also a favourite amongst royals, HRH Crown Princess Mary four children has often been seen in Norlie. High quality timeless pieces with a contemporary twist and definitely fit for a...

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Breakthrough Brand Sprout by Gro -shortlisted by WGSN

WGSN has announced that Sprout by GRO has been nominated/shortlisted for the Global Fashion Awards under the category of Breakthrough Brand or Retailer. WGSN is the leading online trend-analysis and research service providing creative and business intelligence for the apparel, style, design and retail industries. Follow the nomination at: www.globalfashionawards.com The fashion award will take...

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Tween clothes -in between?

© Sprout by Gro Do you know a girl between 9 and 13 years of age who is interested in fashion, shapes, colours and is not afraid to speak up? GRO Company is looking for girls who are willing to participate in a focus group on Thursday 22nd of September from 4 to 6 pm. The maximum number of participants is 10 girls. The purpose of the project is research the target group for the SPROUT...

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