Children’s Fashion for Spring Summer 14 at Mora-Store

Mora-Store Baby SS14 by thescandinavianmum on Polyvore Mora-Store online shop caters for children up to age 14, with a wonderful selection of Scandinavian fashion and design brought to the UK. Brands include Poppy Rose, Soft Gallery, Sprout by Gro and Pale Cloud. This delightful has also launched a must-check-out collection of babywear this Spring Summer 2014. The collection is carefully sourced...

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Children’s shops passing the tween market?

When Hollister, Superdry and Acrombie & Fitch is what's on offer... She's outgrown the children's clothes in all leading high street stores, and not quite grown into to the adult section. At arguably the most exciting stage in her childhood she's left out. In most brands she would be wearing a size 16 years old, in certain french brands even as much as size 18 years. She's nearly 170cm tall and...

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Gro and Sprout by Gro AW13 – Kids Designer clothes with an edge

Founded by Anette Nordrup, Gro Company is a Danish children's brand for girls and boys, from newborn to 10 years. Gro is a popular girls name in Scandinavia but it also means "to grow". And with a desire to celebrate the precious moments of childhood and to support our growing children, Anette designs a comfortable and contemporary collection of basics in soft organic cotton, fine woven cord and...

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Sprout by Gro the Scandinavian teen brand for growing girls

Adolescence, meaning "to grow up" in Latin, is a transitional stage, from puberty to legal adulthood. The period of adolescence is most closely associated with the teenage years. A teen, no longer a child, but yet not an adult. It's a challenging nevertheless wonderful time. Danish brand GRO Company founded the label Sprout by GRO when they found a gap in the market, clothes for growing girls,...

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GRO Company childrenswear available in new online shop

GRO's trendy, soft and comfortable children's clothes for Autumn Winter 2012 are now available at the newly launched online shop grocompany.dk The online shop is basic with navigation in the left hand menu. As this is the designers own brand store, more or less everything is in stock and ready to be dispatched. Shipping in Europe is a flat rate of 75DKK and 180DKK worldwide. Here's our favourite...

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Favourite tween girl brand Sprout by GRO for Spring Summer 2012

The Danish brand Sprout by GRO have seen the gap in the market for proper tween girl clothes and was shortlisted as the breakthrough brand in 2011 by WGSN. They have followed up with a relaxed yet cool collection for Spring Summer 2012; A mix and match collection in neutral colours, sweet prints and a hint of the African savanna with leopard print.

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Trendy with a dedicated Tween section!

Sundbaby.dk has recently relaunched the online shop, renamed it TrendyShop.dk and at the same time they've used the opportunity to launch a dedicated section for tweens and teens from 8 - 18years. This is only one of many retailers that has seen and recognized the gap in the market for the tween section. With the Tween brand Sprout by Gro being shortlisted as the Breakthrough Brand of 2011 by the...

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Breakthrough Brand Sprout by Gro -shortlisted by WGSN

WGSN has announced that Sprout by GRO has been nominated/shortlisted for the Global Fashion Awards under the category of Breakthrough Brand or Retailer. WGSN is the leading online trend-analysis and research service providing creative and business intelligence for the apparel, style, design and retail industries. Follow the nomination at: www.globalfashionawards.com The fashion award will take...

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Tween clothes -in between?

© Sprout by Gro Do you know a girl between 9 and 13 years of age who is interested in fashion, shapes, colours and is not afraid to speak up? GRO Company is looking for girls who are willing to participate in a focus group on Thursday 22nd of September from 4 to 6 pm. The maximum number of participants is 10 girls. The purpose of the project is research the target group for the SPROUT...

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Trend watch: stripes

I have stripes on my mind and wonder if I'll ever get enough of it? I think stripes can work as a complete outfit, although you can break it up a bit and perhaps add some fun non-striped accessories for the final touch. Luckily stripy children's clothes is more popular than ever and widely available. Here are a few picks, for kids who want to stay in (fun and stripy) fashion. The entire stripy...

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