Breakthrough Brand Sprout by Gro -shortlisted by WGSN

WGSN has announced that Sprout by GRO has been nominated/shortlisted for the Global Fashion Awards under the category of Breakthrough Brand or Retailer. WGSN is the leading online trend-analysis and research service providing creative and business intelligence for the apparel, style, design and retail industries. Follow the nomination at:
The fashion award will take place the 20th of October 2011 in Gotham Hall in New York.

We love Sprout by Gro, a small collection made exclusively for the between girls. If you’ve followed this blog for a while you know that the lack of clothes for tweens are something that we mention quite frequently. Our own Little B wears a size 12 years now and we really get to experience the challenge it is to find appropriate clothes for her. See more about tween fashion

We find it immensely exciting that it was in fact a sustainable Danish tween brand that caught the attention of the fashion experts at WGSN. We are so happy on their behalf, wishing them best of luck with the fashion award -and keep up the good work!

We were so fortunate to meet with the designer Anette Nordrup at the trade show CPH Kids last February. She has already success with the children’s wear line called GRO Company. The idea with Sprout was to make a girly collection, where the naive graphic line follows each collection and forms amazing clothes for the betweens. Anette’s idea of her new line was;

There is still a little girl inside of me, and I desired to make a line for all the wonderful girls in the world. It was important for me that there were no expectation and no rules – just creativity.

© Sprout by GRO AW11
See rest of the AW11 collection by Sprout by GRO

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