Sundbaby.dk has recently relaunched the online shop, renamed it TrendyShop.dk and at the same time they’ve used the opportunity to launch a dedicated section for tweens and teens from 8 – 18years.
This is only one of many retailers that has seen and recognized the gap in the market for the tween section. With the Tween brand Sprout by Gro being shortlisted as the Breakthrough Brand of 2011 by the trend and fashion experts WGSN, it looks like this will be the decade where tweens are no longer left with having to choose between children’s or adult wear. We are celebrating the news!