Selfridges kidswear department – best kids fashion shop in London

by Scandinavian mum

Selfridges, also known as Selfridges & Co, was founded by Harry Gordon Selfridge and opened its doors to the public on 15 March 1909. A TV series entitled Mr Selfridge and his venture aired earlier this year, with ten additional episodes to be produced and aired in 2014 due to overwhelming response. With such a rich history Selfridges is unique in its own right.

Todays owner, Galen Weston, has focused on extensive renovations of the historic Oxford Street landmark in the heart of London’s shopping district, rather than building more stores elsewhere. And as a result Selfridges has retained it’s former glory as the number one shopping destination. In fact it has been voted the best department store in the world!

We would like to highlight the kidswear department. Located on the 4th and top floor it’s a true children’s fashion wonderland. The brands are well curated; established high end fashion houses next to exciting new independent brands. One style more desirable than the other. On our visit this morning, we spotted Scandinavian favourite brands Mini Rodini and Lucky Boy Sunday, as well as an exciting Pop-up Shop with Little Troll very first collection featuring gorgeous girls dresses. It clear that Selfridges believes in new brands and also that they are confident in mixing popular brands and classic styles with more quirky and creative. Together with knowledgable and helpful staff it all sums up to one great shopping experience.
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The space is airy, yet playful and fun, the displays are creative and inspirational. Visiting this grand building and the trendy kidswear department is just really a treat, both for you and your children. And why not end a fun day out with a classic English afternoon tea at Dolly’s on the Ground level?

On your way out, make sure to stop by the famous Selfridges windows displays. Selfridges has a history of bold art initiatives when it comes to the window designs, all back to Mr Selfridges days. Today the creative installations, displaying current designs and fashion trends, attract and inspire tourists, designers and fashionistas alike. See more at

The Little Troll pop-up shop will be there until the 26th of May. Make you sure you pop in before it’s gone. See more of the brand at and follow the enjoyable Little Troll Blog.

Kidswear enters the underground shopping movement in London

by Scandinavian mum

Dalston Department Store is a brand new pop-up store and event, a retail experience for the 21st Century. Gathering the best of design talents in the basement of a tramshed in Dalston, East London… It’s set to be a shopping experience beyond anything else!
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Infrequently, the Dalston Department Store, pops up. Curated to perfection with something for everyone; Menswear, womenswear, vintage, books, art and of course -children’s wear and toys! All reasonably priced, considering uniqueness and quality.

Stoke Newington children’s boutique, and UK top kidswear online destination, Olive Loves Alfie launched their own label of British Made children’s wear at the Dalston Department Store this time around. But to add to the excitement they’d made sure to include funky Scandinavian designerlabels too, such as Danish organic clothes from Popupshop and must have soft alpaca wool knitted friends from Lucky Boy Sunday -among others!


More about the event at The event closes today at 6pm -so hurry over to East London. In case you will not make it this time, follow Dalston Department Store on Facebook or Twitter to stay updated on the coming events.

Children’s gifts – toys they will love!

by Scandinavian mum

Here’s our short list, the top kids toys and gifts that we’ve tried and tested -and love!

Soft toys, baby’s first, secret’s friends… Regardless of age, Luckyboysunday have a soft toy ready to be all yours! Only problem is that they are known to be highly addictive! When one quirky little fellow, knitted in soft alpaca wool, has made his way into your home and heart, you will be wanting to get his friends to move in too!
© Luckyboysunday

There’s certain classics that never goes out of date. Brio train sets and Lego is safe buys when buying children’s gift. The Brio Fun on the farm starter set has lasted us a decade, it’s still in pristine condition and nowadays young guest play with it when visiting when it’s not stored practically in its box.

Another classic toy that you will never grow out of is Lego. Must have is the Lego Creative Bucket, where there’s no end to what you can build. For the baby, Lego Duplo Ceative Bucket is a good introduction to the imaginative world of bricks.

Decorative on the shelf and highly entertaining for young and old(er), the russian dolls from Danish company Babushka is made to last. It comes with the advice to always put them all together again after play. Or else the tiniest dolls have their own way on going on adventures!
© Russian dolls by Babushka

And last but not least, a delightful present to give and to receive is your favourite children’s classics books. Search for a nicely illustrated hardcover version at your local bookshop and it’s sure to be treasured for generations.

When buying children’s toys and gifts, what do you recommend?

Lucky Boy Sunday – New Colours and Design for SS13

by Scandinavian mum

Visiting Defining Scandinavia in Copenhagen last week made me full of ideas for home improvements and decor ideas.
One brand with lots of lovely home accessorise that will fit in to litteray any room in the house and most certainly make the entire room look so much smarter is the pillows, throughs and so on in super soft alpaca wool from Lucky Boy Sunday.

This is Little B’s bedroom. The bed and bed linen seemed like a good investment when Little B was age 6, and ready to move to a “big bed”. Our little princess fairy where allowed to choose herself, hen sight something I wouldn’t recommend. Five years on and Little B is stuck with a plain looking faded princess pink room. Now a tween room in desperate need of some alpaca softness from our favourite quirky Danish brand to turn it into a safe haven for our little B.

Add this… and voila!

We simply love the new colours and especially the new almost Picasso like design pillow. Think this one, along with the other pillows are destined to be a sell out. See more
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Defining Scandinavia is a new international platform for Scandinavian design and living. An innovative fair with a mission to unite and promote the best of Scandinavian design. See more here.