As We Grow, childrenswear from Iceland

A sustainable collection of timeless and long-lasting quality clothes, based on a true story of a sweater's journey between people and countries during many years. This is how As We Grow describe themselves, a brand popular for their slow fashion luxury childrenswear. And the new collection for Spring Summer 2020 is no disappointment. Once again the brand delights us with a nostalgic, timeless...

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The Scandi Outlet London

The Scandi Outlet is bringing some of the coolest Scandi brands to Shoreditch, London with up to 80% off retail price. The pop-up sale in 64 Charlotte Road is on until the 26th of July, with opening hours from 11am to 6pm. We recommend heading there as soon as you can as stock is limited. Expect to find top Scandinavian labels such as By Malene Birger, Odd Molly, Lollys Laundry, Just Female,...

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7 things to buy during lockdown

Besides stockpiling everything and anything, from loo rolls to wine, what would you buy during lockdown? What would keep you entertained and happy? How to best spend your time or to make time pass... What would you need? Here's a a few ideas! A puzzle This new jigsaw will satisfy your need for a challenge, with the charming Moomin: A Dangerous Journey. This 1000 piece jigsaw is suitable for...

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CIFF YOUTH SS21, taking place in Copenhagen, August 2020

With the recent turn of events, the Copenhagen based kids trade show CIFF Youth has been postponed and will now instead take place in August 2020. CIFF announced earlier this year a change of venue and dates for its Youth division. The kidswear trade show was to move into the Copenhagen city centre and take place in June, a decision that has now been revoked. Announced today was the news that...

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Home based family activities

Being confined to our homes, with perhaps more times on our hands than what we are used to, I thought it could be useful to share a few ideas on how to fill the days with meaningful home based activities for the family. Write to friends and family. Photo: Freddy Castro Go old school! We are all in this together and to receive a handwritten card or a drawing, when separated can truly brighten the...

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Happy Summer by Minimalisma

We all need a little happiness, and especially perhaps at times like now. So I'm delighted to introduce the new collection from one of my favourite brands; soft baby and kids basics by Nordic eco-brand Minimalisma. The garments are all carefully crafted, made with love in natural materials such as luxurious silk, cashmere, merino wool and organic cotton. The entire collection is made for...

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Nordic in London? What’s on for April!

Traditions & Holiday 1st of April - April's fools day Aprilsnar, Aprilsnarr eller Aprilskämt is the equivalent of April's fools day is popular throughout Scandinavia. The practical jokes and hoaxes are reserved for mornings only and should be revealed in the afternoon. 5th to 13th of April - Scandinavian Easter holiday The last week of the fast, between Palm Sunday and Easter day has two...

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Comfortable Kids Clothing to Stay at Home

Looking for fun and comfortable children's clothing? With all the schools and nurseries closed and the school uniform folded and stored away, there's suddenly a greater need for more essential wardrobe pieces. With the current situation our new lifestyle evolves around staying at home as well as a daily trips out for exercise. A wise old friend told me that it's perhaps more important than ever...

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How to keep your favourite clothes forever?

Tired of an unwearable, outdated wardrobe? I've asked an expert, my daughter Amélie, to give her best advice on how to make your outfits last as long as possible. 1. Buy quality Buy well made clothing in quality fabrics that are durable, to withstand tear and wear. Look for natural fabrics, like pure organic cotton, linen and wool.  2. Second hand  Vintage markets is not only fun...

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CIFF YOUTH SS21 – new dates and venue

The Children's Fashion Trade Show in Copenhagen has announced new venue and dates for the coming trade season. To respond to key-buyers demand for an earlier date as well as having a more central location the decision has been made. CIFF YOUTH will move the trade show from August to June and relocate from Bella Centre to Øksneshallen. The change in dates, to move CIFF YOUTH closer to other...

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