Why Wool? By Vibeke Kvam Johansen from Ella’s Wool

Norwegian Vibeke Kvam Johansen is living with her family in New York. After experiencing the cold winters she sat up the online shop Ella's Wool, specialising in children's clothes -in wool. So, what’s so great about merino and alpaca wool? Vibeke Kvam Johansen with daughter Ella in NY. Photo by Linus Sundahl Djerf for D2 Varmer New Yorks Ullunger Rooted in Norway, a country known for its...

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Warming Wool for Children during a frosty Winter

Children and wool was part of my inspiration to start up this blog. In Scandinavia the children are dressed in wool throughout the colder months to keep dry and warm. And even though the UK is wet, windy and cold during Autumn and Winter, with temperatures dropping to sub zero, whilst the arctic winds sweeps trough the country, the children would be dressed in cotton and artificial fleece to keep...

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Sustainable fashion by Gudrun & Gudrun -inspired by nature

Gudrun&Gundrun, founded by two Faroese women, Guðrun Ludvig and Guðrun Rógvadottir, is known for their handknittet designer clothes. Inspired by the nature surrounding them, the label is popular in large cosmopolitan cities, like New York and Tokyo. And we love the Gudrun&Gundrun children's range! The garments shown in the pictures are in organic wool that's ethically sourced. No chemicals or...

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Love wool, love Woolland

It's wool week in the UK, 15 - 21 October hosted by the Campaign for Wool. This is a international event, also taking place in the Scandinavian countries as they have a strong tradition of using wool in fashion. Use of wool in fashion is probably so popular because of the colder months, very much similar to tho the UK (with temperatures sinking to Arctic conditions). Several shops in Norway sell...

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FUB childrenswear soft knits for Autumn Winter 12

To keep warm this autumn winter why not get hold of a few timeless and gorgeous knits by FUB childrenswear? For Autumn Winter 2012 FUB continues their popular signature style with stripes in primary colours combined with neutral tones as beige, grey, green and navy. Since 2006, designed by Anne-Sofie Olrik, for children that loves to play, explore and go on adventures without having to compromise...

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Ullungene Norway -Wool for kids in fashion

Did you know that one of the most up and coming baby and children's wear shops in Oslo, Norway only sell clothing made of Alpaca wool? Knitted in beautiful, luxurious alpaca wool by local women in Peru the children's wear on offer at Ullungene is warm, soft and durable, perfect for the colder months of the year. Forget all you know about itchy wool as alpaca wool is considered as soft as...

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Children’s multi coloured striped leggings by Nostebarn

Children's multi coloured striped rib knit leggings by Nostebarn in 100% merino wool. Dress your child the Scandinavian way this Autumn, with this essential garment. Style these practical and warm rib knit leggings with a jersey or velour dress, use on their own as trousers -very cool teamed with a funky fleece or winter coat and boots. Sizes available from 74-140cm, price from £40. Buy these...

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As We Grow, a sustainable story from Iceland.

On my recent trip to Copenhagen I was very excited over discovering a new children's wear brand from Iceland, featuring knits in Alpaca wool for baby and children up to 4 years. The brand As We Grow is inspired by a true story; Carolyn in Amsterdam had this sweater for her son Julian in 2003. Then she passed it on to her friend Tinna on Iceland, for her son Tryggvi. It was then handed down to...

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Soft organic merino wool next-to-skin children’s underwear

We've had frosty mornings in London lately and both girls are now in itch free wool underwear underneath the School uniform, keeping them warm and dry throughout the day. We've mentioned Lilli & Leopold before, with regards to staying warm and dry with wool underwear. The girls wears the essential off white tank top, the long sleeved top and leggings; Little A has a beautiful dusty pink set in...

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Wool underwear -a everyday treat on cold days

It was frost this morning! Did you know that in Scandinavia we say that you should wear wool clothes during all the months with an R, meaning September to April. We think wool should be next to skin, to regulate the body temperature and to keep dry and warm. Our girls are wearing wool underwear now, especially on days like this with frost and cold wind. It was already gloomy on our way home from...

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