It’s wool week in the UK, 15 – 21 October hosted by the Campaign for Wool. This is a international event, also taking place in the Scandinavian countries as they have a strong tradition of using wool in fashion. Use of wool in fashion is probably so popular because of the colder months, very much similar to tho the UK (with temperatures sinking to Arctic conditions). Several shops in Norway sell only one thing; Wool!
The Norwegian concept store Woolland, was founded in 2011 by three women with a passion for wool and a desire to create soft wool in a beautiful design, suitable for everyday wear.
© Photo: Ann Cathrin Buchardt, location Oustøen Country Club and Holmenkollen Restaurant
Having experienced many a cold day with their children having to wear wool and thermal underwear all day, they got the idea to make underwear in a slightly different way; Finished with unusual and cool details, yet in subtle and delicate colors this is essential base layer, beautiful enough to be worn on its own.
The Woolland collection includes baby from age 0 to 2, children age 3 – 8, tweens and teens age 9 – 14 and adults.
Available from the online shop woolland.no and in a Woolland shop at Lilleaker, Norway.
The Campaign for Wool is a global community of sheep farmers, retailers, designers, manufacturers and consumers united by our patron His Royal Highness The Prince of Wales.
The Campaign for Wool aims to educate as many people as possible about the incredible benefits and versatility of wool in fashion, furnishings and everyday life. This in turn, supports many small businesses and local farmers whose livelihoods depend on the wool industry.
JOIN THE CAMPAIGN, LIVE NATURALLY & CHOOSE WOOL
The Campaign for Wool in Norway is called Ulluka.