Celebrating The Queen’s Diamond Jubilee

Dropped off a very excited little A to school today, wearing a gorgeous blue silk Alice dress by Pale Cloud, white cardigan and gold shoes, with a bright red rose in her hair -and the British flag waiving in her hand. Perhaps she is right when she says that a part of her is indeed become British after living most of her life here. The school invited to a "street party" today to celebrate the...

Read more

A Pale Cloud summer in London

We've been busy this weekend with a Little Scandinavian editorial photo shoot for Scandinavian Minimall; The London based photographer Monica Hellem assisting us in capturing the loveliness of the Pale Cloud Spring Summer 2012 collection. © Photo by Monica Hellem for Little Scandinavian and Scandinavian Minimall Useful Links Scandinavian Minimall Monica Hellem Photography Pale Cloud

Read more

Pitti Bimbo Apartment, luxury lifestyles for the youngest set

The Apartment, an exclusive village of collections located in the Lyceum at the entrance to Pitti Bimbo, is a dedicated space and a art installation creating a unique sphere for those who are seeking to experience the luxury lifestyle of children’s fashion. Apartment represents a sophisticated selection of international clothing and accessory collections, the eight edition showcases carefully...

Read more

Pale Cloud, a story of Love and Passion

Pale Cloud is a shining new star in the world of designerwear for girls, run by husband and wife team Marion and Ian Reynolds. And it all started with a story of love and passion... © Pale Cloud, India Marion was born and raised in Norway. She graduated from the French Design University, Esmod in 1999 being honored with first prize for her final catwalk project. After graduating, her first...

Read more

Pale Cloud Pop-up Boutique in London

Designer label Pale Cloud is having a Pop-up Boutique at Wild Swans this week! We simply had to visit one the first day, to see for ourselves these fabulous clothes "on the shelves" in a London store; Pale Cloud at Wild Swans And what a gorgeous sight! Amazing to see Pale Cloud Spring Summer beautifully presented in the middle of Scandinavian sleek women's fashion, surrounding walls painted in...

Read more

Peach, orange, pink and hot pink Spring in London

Yes, it is raining more or less every day. And the temperature is probably around 8 -feels like 4. But now and then there is sunny spells, trees and flowers blossoming and birds singing cheerful songs of Spring. We used the opportunity to head out for a meal during a sunny spell yesterday, Little A all peach (one of our favourite colours for this season) teamed with a dash of orange, pink and...

Read more

For one week only; Pale Cloud Pop up Shop in London

Visit the Pale Cloud Pop up Shop at Wild Swans in Chiswick or Islington, for one week only, from Monday 23rd April 2012. It's with great excitement the recently launched children's fashion designer brand Pale Cloud are hosting a pop up shop at Wild Swans in London. Wild Swans prides themselves to have the best selection of chic Scandinavian women's fashion, beautiful but with an edge. The Danish...

Read more

Little A’s fashion choice on Non Uniform Day

End of term and Non Uniform Day as a treat. Little A chose her own clothes this morning; Tweed jacket, vintage from local charity shop, gorgeous Adrine denim balloned shorts from Pale Cloud SS12, favourite Cat Ballerina by Mina Shoes and flowery Liberty bag for Hello Kitty (in plastic), bought by the Scandinavian Dad on a business trip to Hong Kong. This photo was snapped on the way to school,...

Read more

The brands to watch at Playtime New York

Playtime New York 4th edition kicks off Saturday 10th and will for three days feature fashionable, sustainable, trendy, quirky, ethical and innovative brands within children's fashion. This is a trade show not to be missed. playtimenewyork.com The brands to watch at Playtime New York is; New Generals, Pale Cloud and Jumina, all part of our favourite brands! Here's a full list of all exhibitors at...

Read more

Lucinda Rogers’ East End and Pale Cloud

Pale Cloud and Lucinda Rogers must be kindred spirits; Both creating with a vigorous line placed with superlative confidence, and filled with subtlety and fluent details. With a honest and sincere approach, clearly with a love for the beautiful things in life. The talented artist Lucinda Rogers are renown for her press illustrations, often featuring in magazines and newspapers. Rogers work is for...

Read more