New Generals closes -a sad day for Scandinavian Fashion

New Generals Board has decided to terminate the operation of the company. New Generals spring/summer 2014 collection, which has just been delivered to the company's dealers, will be the last of the innovative children's wear brand. Little Scandinavian first discovered the brand in January 2012, as a brand leading the way with ethical children's design in the Fashion Capital of Copenhagen. With a...

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New Generals Spring Summer 2014 -a new generation of kids style

We tend to be very selective when featuring coming children's clothing collections, only featuring the highlights. But to be able to give you an idea of what to expect for the new Spring Summer 2013 by the concept children's fashion brand New Generals, only selecting a few proved difficult. Here's the styles that features the ethical trend, in stores from February. The strong graphic New...

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New in for Autumn Winter, gorgeous children’s clothing at Mora-Store

Mora Store Winter News by thescandinavianmum on PolyvoreAlyssa Coat / Andrea Dress by Poppy Rose | Mora Scandinavian Emporium / Faith Dress by Pale Cloud | Mora Scandinavian Emporium / Boys Beetle Peak Jeans by New Generals | Mora Scandinavian Emporium / Wolf Rocks Tshirt by Soft Gallery | Mora Scandinavian Emporium / Petit by Sofie Schnoor / Jaden Cardigan by Pale Cloud | Mora Scandinavian...

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New Generals AW13 sharp designer wear for kids from Denmark

New Generals's collection for Autumn Winter 2013 features cool kidswear in beautifully flowing 100% organic cotton woven poplins and the softest organic jerseys and sweats. Branded them as a ethicool brand, with a unique mix of uncompromising fashion edge and sustainability, the Autumn Winter 2013 collection is no exception. New Generals has also become known for being the brand that dresses...

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Highlights from the trade show CIFF kids Children’s fashion for SS14

The trade show for children's fashion, CIFF kids took place in Copenhagen last week, from Thursday to Sunday. The CIFF flags were waving happily outside the Bella centre, whilst the sun and sea reflected it's glory in the windows of nearby Bella Sky. As part of the vibrant Copenhagen Fashion Week, CIFF exhibits women and mens fashion as well and kids wear in CIFF kids. There's large stand of...

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Rent the New Generals Holiday Home this Summer

With a background in graphic design the design duo and husband and wife team, Majbrit and Joen Weidemann have enjoyed a great success with their monochrome (mostly) black children's fashion brand New Generals. Based in Copenhagen, in the trendy area of Vesterbro, they live together with their two beautiful daughters. And to the Weidemann family, the New Generals is not only a concept and a...

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New Generals AW13 Runway Show at CIFF Kids

New Generals manifested themselves firmly as the Ethicool brand during Copenhagen Fashion Week Jan 2013. With a runway show at Ciff Kids the Danish children's fashion brand, most known for providing the minis with cool organic black apparel, showed off the trends for Autumn Winter 2013. Heavy knits, glitter and dreamy prints combined with sharp tailoring. The styles presented are in soft cotton...

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New Generals SS13 Giveaway from Mora Scandinavian Emporium

Inspired by the chic simple style and the Nordic colours, MORA Scandinavian Emporium is sourcing Scandinavia for only the finest of children’s fashion and beautiful home decor. Stocking children's designer clothes for age 2 to 14 from sought after brands such as New Generals, Pale Cloud, Soft Gallery, Petit by Sofie Schnoor and Noa Noa Miniature. Visit mora-store.com Celebrating the arrival of...

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Press Tour -meet the children’s fashion brands at CIFF kids!

CIFF kids invited the international press on tour this morning, giving us the opportunity to meet the brands, to have the new Autumn 2013 collections presented together with the brand vision and inspiration. Along the tour we met brands, talked to the designers and experienced first hand, black unisex, ethicool clothes by New Generals, soft colours and fabrics combined with gorgeous prints and...

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Pitti Bimbo Florence in January 2013 showing AW13

Pitti Bimbo is an international children's fashion trade show held every two years in the historical Fortezza da Basso in the old town of Florence, Italy. Founded in 1975, Pitti Bimbo have more than 500 exhibitors and 10.000 visitors. The historical setting of Florence offer an extraordinary platform for presenting a complete overview of international children’s fashion. Little Scandinavian...

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