Tag: New Generals

Pitti Bimbo Florence in January 2013 showing AW13

Scandinavian mum 21st January 2013 2 Comments

Pitti Bimbo is an international children's fashion trade show held every two years in the historical Fortezza da Basso in the old town of Florence, Italy. Founded in 1975, Pitti Bimbo have more than 500 exhibitors and 10.000 visitors. The historical setting of Florence offer an extraordinary platform for presenting a complete overview of international children’s fashion. Little Scandinavian...

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What happens when genius meets genius? Magic!

Scandinavian mum 10th January 2013 3 Comments

New Generals and their collaboration with photographer Anders Hald is a "genius meets genius" situation. New Generals reinvent children's fashion with stepping away from the Mini Me style, and rather embark on a adventure of playfulness and creativity. No boundaries or limits. A futuristic unisex style, muted colours, strong graphic prints, exciting cut and shapes and above all comfortable soft...

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New Generals SS13 Fashion Show; Photos and video

Scandinavian mum 10th August 2012 0 Comments

Little Scandinavian sat first row on the New Generals fashion show, alongside the international fashion magazines, other fab bloggers and retailers. TAP2, a large old factory building was packed with people when the tunes of Twinkle Twinkle Little Star filled the room with excitement and the show kicked off! And we LOVED it -the venue, models, music, styling and the New Generals Spring Summer...

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New Generals, styles and silhouettes for AW12

Scandinavian mum 24th April 2012 1 Comment

New Generals is all about being innovative, being ethical and creating the coolest fashion apparel for kids at the same time. Founded in 2008 by the couple Joen and Majbrit Weidemann, both with a background in design, fashion, branding and advertising. After having children they realised there were some New Generals in town! And that these young bosses needed some very special clothes, soft...

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The brands to watch at Playtime New York

Scandinavian mum 8th March 2012 1 Comment

Playtime New York 4th edition kicks off Saturday 10th and will for three days feature fashionable, sustainable, trendy, quirky, ethical and innovative brands within children's fashion. This is a trade show not to be missed. playtimenewyork.com The brands to watch at Playtime New York is; New Generals, Pale Cloud and Jumina, all part of our favourite brands! Here's a full list of all exhibitors at...

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New Generals Autumn Winter 2012 backstage

Scandinavian mum 9th February 2012 0 Comments

Last week ethicool Danish brand New Generals invited press, buyers, agents and friends to a runway fashion show at CPH kids in the setting of Carlsberg’s old mineral water bottling factory DANSEhallerne. Little Scandinavian attended and we are still busy looking through all our shots from the show. Meanwhile we thought we'd share a fun backstage video with you -enjoy!

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Copenhagen, the Fashion Capital

Scandinavian mum 23rd January 2012 3 Comments

Denmark is the world's oldest kingdom, situated in northern Europe and is one of three Scandinavian countries. Copenhagen was founded already back in 1167 and is now a days regarded as one of the most livable cities, citing its excellent transport, quality housing, superb shopping and abundant culture. When visiting the city of Copenhagen you can choose to stay in modern large business hotels or...

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