New Generals’s collection for Autumn Winter 2013 features cool kidswear in beautifully flowing 100% organic cotton woven poplins and the softest organic jerseys and sweats. Branded them as a ethicool brand, with a unique mix of uncompromising fashion edge and sustainability, the Autumn Winter 2013 collection is no exception.
New Generals has also become known for being the brand that dresses children in black. This season also sees a beautiful plum, deep blue and stone grey nicely blended into the collection. There’s flowing dresses and skirts, comfortable and cool blazers, sharp jackets, super cool printed jeans and soft cardigans. Strong graphical prints, asymmetrical cuts and oversized hoods are among the design details, making this collection stand out from the crowd.