For one week only; Pale Cloud Pop up Shop in London

Visit the Pale Cloud Pop up Shop at Wild Swans in Chiswick or Islington, for one week only, from Monday 23rd April 2012.

It’s with great excitement the recently launched children’s fashion designer brand Pale Cloud are hosting a pop up shop at Wild Swans in London. Wild Swans prides themselves to have the best selection of chic Scandinavian women’s fashion, beautiful but with an edge. The Danish owner, Caroline van Luthje, mixes up and coming designers with the more established ones and is constantly adding new designers that are not yet represented in the UK. Sounds like the Norwegian designer behind Pale Cloud have found the perfect place to showcase their styles for SS12! pale-cloud.com

Pale Cloud, fashion for girls from 2 to 12 years, has such a luxurious feel and is a pure delight to wear. You should see the smiling faces when my girls are slipping into the beautiful garments by Pale Cloud… bliss! The designer label is so far only available online in the UK, making this a unique chance to see, touch and feel the gorgeous collection. A must visit event!


The Wild Swans boutiques are located in Chiswick and in Islington, both locations because of their individuality with a genuine village feel. The shops have a calm Scandinavian style -which makes you feel very welcome.
Caroline and her team also like to make a real effort to ensure the ultimate customer experience when visiting Wild Swans. In addition to a fantastic selection of Scandinavian exclusive fashion Champagne is served at the weekends and toys are provided for little ones. Yes, please! I’m on my way!

Wild Swans Islington, 54 Cross Street, London N1 2BA – Wild Swans Chiswick, 14 Devonshire Road, London W4 2HD
Opening Hours: Monday to Friday 10am to 6pm – Saturday 10am to 6pm – Sunday 12pm to 5pm Wild-Swans.com

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