Pale Cloud, a story of Love and Passion

Pale Cloud is a shining new star in the world of designerwear for girls, run by husband and wife team Marion and Ian Reynolds. And it all started with a story of love and passion…

© Pale Cloud, India

Marion was born and raised in Norway. She graduated from the French Design University, Esmod in 1999 being honored with first prize for her final catwalk project. After graduating, her first position was with Denmark’s largest fashion house. After 3 years designing in the Danish studio, Marion moved to Shanghai to be closer to the supplier’s latest fabric qualities and manufacturing techniques. While in China, Marion was approached by a UK Fashion House and shortly after that, moved to India with them where she was designing and sourcing production for luxury Danish brands.

Then, by chance, Marion and Ian met in New Delhi through a mutual friend. Marion had by then been in India for 3 years and was soon due to return home to Norway. Ian had only just arrived after being appointed Managing Director for the retail arm of Porsche India. And Ian was instantly most intrigued by this stunning beautiful and talented Norwegian designer and he secured Marion’s number from the mutual friend the very next day. Marion, a creative and busy girl got back to him… a month later!
But they managed to arrange to meet up again, and when seeing her for the second time Ian became convinced that Marion was the girl for him. In a bid to win her over he invited her to a romantic trip to one of the finest hotels in the world, The Oberoi Wildflower Hall in Shimla. And being the perfect British gentleman he booked separate rooms at the hotel, a fairytale luxury resort situated 2,500 m above sea level in the Himalayas.

© The Oberoi Wildflower Hall, Shimla

Marion accepted the invitation and casually added that since her cousin Helene had just arrived from Norway, she wanted to come along. Even though, the trip wasn’t exactly how Ian had planned, it still resulted in a strong relationship between Ian and Marion. And a lovely time followed for the pair, attending Delhi’s best parties and enjoying the fantastic choice of restaurants and bars one of the world’s largest cities has to offer.
Then came the dreaded day that Marion had her return flight and it was with great sadness they had to say farewell. But after only a week apart, Marion had no other choice but to return to India -and to Ian. Their new adventure led the pair to London, were they married in Nov 2008.

© Pale Cloud. Mr and Mrs Reynolds, on their wedding day, London 2008

Their beautiful daughter Freya Catriona was born in Oct 2009, and soon after, inspired by the love for Freya, combining Marion’s experience from high end fashion, Ian’s background in the luxury retail market and both with a strong link to India where it all began -the brand Pale Cloud was formed.
In 2010 Ian was offered the position of General Manager for Bentley, Aston Martin, Bugatti and McLaren for Dubai & Abu Dhabi. This dream job came with an apartment in the Dubai Marina and a healthy tax-free salary. By this time, Ian and Marion’s plans and expectations for Pale Cloud had grown. A tough decision had to be made; do they move to Dubai and enjoy all it had to offer while growing Pale Cloud gently or do they commit fully to Pale Cloud where their passion really lies?


They decided to decline the Ian’s job offer and instead they moved to Marion’s parents summer house in Sweden so they could both commit fully to their new brand.
The first collection, for SS11 proved to be a huge success, snapped up by fashion editors in the most prestigious magazines, web magazines and blogs around the globe before hitting the stores. The second collection was no disappointment, with both cashmere and silk pieces beautifully tailored together making this a firm favourite among industry professionals, parents and children alike.
The family is now on the move, but have chosen to stay in Sweden, to focus on developing the brand.
The Pale Cloud Autumn Winter 2012/13 Collection has a strong colonial feel with 19th Century India opulence at its source. This is the 3rd collection from the Swedish based design house and it includes; beautifully tailored coats and blazer, slim low crutch pants, highly detailed dresses & tops with both chunky and delicate knits using only the finest of wools. Heavy embellishment on delicate sand washed silk, pleating detail and leather trim are combined with peacock feather prints and fur for a luxurious look of statement dressing. Finish the look off with hand knitted cashmere accessories and semi-precious jewellery to create a true high luxe elegance.

© Photo Sigve Aspeland for Pale Cloud

Pale Cloud is available from leading department stores like Illum Copenhagen, Barneys New York and Harvey Nichols Kuwait for girls size 2 – 12 years. The AW12 will be available from several London Boutiques.
When experiencing couture like Pale Cloud, so feminine and beautiful, carefully tailored with fantastic details, I can’t help thinking; My size, pretty please!? But on the other hand I’m fortunate to have two girls that can enjoy it. The look and feel of these garments are so luxurious and a pure joy for the girls to wear. Pale Cloud is sophisticated clothes and true couture for children. We absolutely love Pale Cloud for it’s genuine passion for fashion and the love of life.

Useful Links
Pale Cloud
Little Scandinavian

3 Comments

  1. What a lovely post – even though I know a lot about Pale Cloud I haven’t heard this story before.

    The story is almost as beautiful as the clothes 😉
    And I am also hoping for a few styles in my size soon!

  2. Hi I live in Australia and was wondering if I am able to purchase any of your pale cloud products, also do you ship to Australia?

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