Fruity News, Children’s clothes from Villervalla

Villervalla is all about colour and playfulness, good quality and comfort. The founder of Villervalla, Hanna Håkansson had been a children’s clothing shop owner since 1999. Based on her experience she started designing fun unisex children’s clothing in 2005, with a fun unisex-concept for newborn and up to 8 years. Villervalla is based in the picturesque old town of Gothenburg, with a design and product development studio, an office, an outlet and one of the concept stores situated here.
This week Villervalla Spring Summer 2012 collection seem to have popped up in many independent children’s clothing shops around the world. And we are absolutely delighted that’s it’s become available in the UK too!

And we especially love the organic line including some “kind to skin and nature” baby essentials, colourful basics to the children and most of all we would defentely consider getting hold of the organic junior bed set, bright and beautiful bedlinen available in 4 colours, hot pink, deep blue or as shown here lime green or sunshine yellow.

With a focus on sustainability Villervalla clothes are produced with concern for children’s health and the environment, including a organic cotton range. Clothes with minor flaws are sold at their outlet or sent to orphanages where needed.
As they say in their slogan;