Pale Cloud Pop-up Boutique in London

Designer label Pale Cloud is having a Pop-up Boutique at Wild Swans this week! We simply had to visit one the first day, to see for ourselves these fabulous clothes “on the shelves” in a London store; Pale Cloud at Wild Swans
And what a gorgeous sight! Amazing to see Pale Cloud Spring Summer beautifully presented in the middle of Scandinavian sleek women’s fashion, surrounding walls painted in warm shades of grey capturing the daylight coming in from the large windows facing fashionable Cross Street, just off Upper Street in Islington. Caroline, the owner was there, friendly, helpful and with a passion for fashion. Sounds like a cliche perhaps, but I found her to be most knowledgeable and inspiring -and most delighted to be presenting Pale Cloud to her customers. On a rainy day the Inez raincoat was of course a firm favourite among the customers, but also the popular Laura cape and the Cayleigh blouse caught the eye of several. Not to mention stunning summer pieces such as the Sophie silk dress -perfect for any celebration or special occasion.

© Little Scandinavian

Visit the Pale Cloud Pop up Shop at Wild Swans in Chiswick or Islington, for one week only, from Monday 23rd April 2012
Wild Swans Islington, 54 Cross Street, London N1 2BA – Wild Swans Chiswick, 14 Devonshire Road, London W4 2HD
Opening Hours: Monday to Friday 10am to 6pm – Saturday 10am to 6pm – Sunday 12pm to 5pm

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