Kids fashion from Jumina on the runway during Oslo Trend Show

by Scandinavian mum

The fairytale design from Jumina is not only enjoying success in Paris and in Tokyo! The designer has decided to lead the way for children’s fashion in their home country as well, taking part in a trend runway show for children’s wear together with seven other Norwegian designers.
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Retro sportswear from Norwegian brand Ugly Children’s Clothing

by Scandinavian mum

Inspired by the gymnasts of the 70’s the Norwegian brand Ugly Children’s Clothing has launched a collection of retro sportswear for children. Bright red, blue and white, with retro stripes as close to the original deal as possible.
Physical activity is a healthy habit that can be taught from early childhood, with a range of regular sustained periods of physical activity and variety of movement. These clothes seem to fit the bill. Yes to an active childhood!


© Ugly Children’s Clothing

The children’s sportwear series is available at

Are Norwegian babies born with skis?

by Scandinavian mum

Norway is a unique skiing and snowboarding destination, being the birth place to modern alpine skiing. The Norwegians are very proud of their skiing heritage, often stating that Norwegian babies are born with skis on their feet! Little Scandinavian went on holiday to find out!
What we found: Norwegian babies are not born with skis, but eager to get out into the slopes even at the tender age of 8 months. Little Bi wearing fair isle knit baby grow by Ugly Children’s Clothing in the Marius pattern a classic Norwegian knit style, designed by Unn Søiland Dale, and named after the Alpine skier Marius Eriksen. Wool tights to spin around in and skis not quite the right size yet, inherited from Little A and ready for use in a couple of years from now.

© Little Scandinavian

Todays outfit -festive for the girls!

by Scandinavian mum

Nordic Christmas Girls Christmas outfit toys and accessories.
© Clip board by Little Scandinavian

In this set: Every Christmas pixie’s dream dress Flounce by The Brand £32 Scandinavian Minimall | Marius knit sweater Fair Isle style in merino wool €75 Ugly Childrens Clothing | Must-have Pixie Hat by Noa Noa Miniature £12 Mora Scandinavian Emporium | Funky and festive Cheetah mittens by Elodie Details £15 Nordic Kids | Traditional Freoli grey with floral detail Cable Knit Tights £12 Sparkle and Spin | Red Hearts Homemade Christmas decoration via | High quality Silver Lace Up Boot with fur lining £90 Petit by Sofie Schnoor Mora Scandinavian Emporium | Cute Advent Calendar or Christmas gift “Mouse in a Matchbox” by Maileg from £14.99 Nordic Kids | For a true Nordic Christmas, the Celebrate Snowflake decoration from €10.95 Holmegaard

Knits for AW11, Ugly Children’s Clothing with Marius in merino wool

by Scandinavian mum

The most popular knit style for this season must be the Marius knit series from the Norwegian brand Ugly Children’s Clothing. The Marius series is based on the traditional and well known Norwegian Marius knit recipe originally designed in 1953.

We simply love the relaunch of this knit pattern, now available in everything from sweaters, dresses and jumpsuits to accessories like hats and scarfs. Prices from €30 for a scarf up to €99 for a hooded jacket. For babies and children up to 6y. Shop Ugly online

© Ugly Children’s Clothing

And did you see the latest “protest” themed window display by Ugly Children’s Clothing from the TING shop in Oslo?

"No to Christmas Dinner - Yes to Christmas Sweets!" - "Father Christmas is a fake"

6th of December winner of a funky Norwegian knitted dress by Ugly

by Scandinavian mum

The winner of 6th of December and a funky Norwegian knitted dress by Ugly is Jennifer Kelly! Congratulations! Will you please forward your full name and address to us on: and one cool girls winter dress will be on it’s way to you! Please the state the desired size and colour in your email as well.
The Lice Marius dress is a brand new edition to Ugly’s Lice Marius range launched autumn 2010. The Lice Marius range is based on the traditional Norwegian Marius knitting pattern with a funky twist.
The lucky winner of today’s giveaway can choose between blue, red or white and size 0 – 4y for your little Scandinavian princess. Retail price €59

Ugly Children’s Clothing was founded in Norway, because three creative designers found a gap in the market for children’s clothing, after searching for funky and cool clothes for kids with attitude.
It started up with baby grows in 2007 and has developed into a full range of everything from outerwear with the fantastic futuristic Camo rainwear, knitted garments and soft cotton pieces and last must not least the MILK bottles as retro as it can get, copying milk bottles from the 50′. Latest news is that Ugly has launched a online shop, with free worldwide shipping.
Check it out;

See more posts featuring Ugly, or browse the complete collection at Ugly -and remember FREE WORLDWIDE SHIPPING! 🙂

Photo: Ugly Childrens Clothing