Ugly Norwegians

Norwegian brand Ugly Children’s Clothing (founded in 2006) make the coolest cotton mix knit baby bodies, hats, dresses and leggings for babies and kids.

Read more about the Norwegian Marius pattern here

Talking about Ugly, I’m even more excited about their coming SS11 collection and have to give you a sneak peak of what to look forward to for the coming Spring season:

It’s the ultimate in urban camouflage for kids (0-6y) in the form of grass, floorboard and newspaper for the indoor playsuit or the outdoor waterproof coat and trouser set.

Using live HD photography the pictures are transferred to fabric so your child can go incognito!
Shown below is the garden camouflage -our favourite!

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