House of Kids got it right with 13.175 likes

by Scandinavian mum

We mentioned House of Kids already almost a year ago, with their brilliant understanding of Social Media. The danish online shop strikes us again with how they use Social Media for what it’s worth. Down to the smallest detail. Like uploading 3 perfect resized pictures with capturing colours and a clear message, that FB displays so it looks like a paid advert. Here’s a screen shot.

(Online lager salg means online outlet sale.)

House of Kids asks; press like if you want us to do a Facebook competition tomorrow. Within 12 hours 814 customers have pressed like.
They launch a poll by saying, press like on the SS11 news from Smafolk, and we’ll know what’s the most popular item. So far the bright, fun and gorgeous baby short bodysuits are both in the lead.

By pressing like on pictures and comments the 13.175 will tell all the friends they are connected with about House of Kids. Word by mouth, we say no more.
Of course it’s not only about social media. It’s about offering a great selection of kids fashion, have the sizes in stock, provide excellent customer services, fast shipping combined with a reassuring return policy. Only they do that too!

House of Kids, behind the scenes

by Scandinavian mum

How you ever wondered what it looks like behind the scenes of an online shop?

House of Kids started up only a few years ago in 2005 by Helle Guldmann and is today one of the leading online shops within children’s clothing, shoes, accessories and toys. They stock an impressive selection of Scandinavian designer brands with all things needed for children 0 – 12y.
We think this online shop is very user friendly, easy to navigate around and find what you are looking for. We have also previously talked about House of Kids’s excellent use of social media and how well they communicate with their customers. They also provide excellent customer service which is supported by TrustPilot where House of Kids currently have a 9.2/10 rating by customers. Visit and see what you think.

Anyway; This is what it looks like behind the scenes

New Brand Alert: Small Wings

by Scandinavian mum

Small Wings is the new children’s line from danish designer wear company Vadumsrum. Small Wings is urban clothes for all little trendsetters that enjoy wearing edgy yet comfortable clothes. A website is currently under construction and so far I believe the AW10 collection by Small Wings are only available in Denmark. Here are few pieces we found at

Social Media is in fashion

by Scandinavian mum

One of our absolute favourite children’s online clothing shops is danish House of Kids, founded in 2005 by Helle Guldmann.
She started the business at home on her spare time with the brands Mini A Ture, Okker Gokker, Serendipity, Rützou and MP. Since then the business has grown, with more customers, brands and employees.

Today House of Kids are a well established online shop in Denmark, known for providing excellent customer services and for their impressive selection of designer labels in store. You’ll find everything from children’s clothings, shoes, accessories and toys.

We think that part of the key to their succsess is knowing what the customers want because they know how to use the online and social media to communicate with them. House of Kids have a solid and loyal group of customers that are both members of their customer club where they receive news about coming stock, sale, events etc. But they also have a Facebook group where they communicate directly with their customers, discussing current season collections and making wish lists for the coming.
We think; Brilliant! Well done! Way to go!

Only obstacle; English language is not available as an option… Anyway, for inspiration or if you happen to understand danish visit and let us know what you think.