Social Media is in fashion

One of our absolute favourite children’s online clothing shops is danish House of Kids, founded in 2005 by Helle Guldmann.
She started the business at home on her spare time with the brands Mini A Ture, Okker Gokker, Serendipity, Rützou and MP. Since then the business has grown, with more customers, brands and employees.

Today House of Kids are a well established online shop in Denmark, known for providing excellent customer services and for their impressive selection of designer labels in store. You’ll find everything from children’s clothings, shoes, accessories and toys.

We think that part of the key to their succsess is knowing what the customers want because they know how to use the online and social media to communicate with them. House of Kids have a solid and loyal group of customers that are both members of their customer club where they receive news about coming stock, sale, events etc. But they also have a Facebook group facebook.com/houseofkids where they communicate directly with their customers, discussing current season collections and making wish lists for the coming.
We think; Brilliant! Well done! Way to go!

Only obstacle; English language is not available as an option… Anyway, for inspiration or if you happen to understand danish visit houseofkids.dk and let us know what you think.

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