Playsam is one of the leading Scandinavian toy design companies. The Playsam Pink Childhood Toy Pram, designed by Dennis Ingemansson, features four moving black wheels, a removable baby and a curved silver metal handle. Comes in a pearl white branded presentation box which measures 11cm x 9cm x 9cm. Available in blue/black or pink/black, £50 at alexandalexa.com We think: First of all, speedy...
Read moreThe Swedish brand Lucky Ellen has got a brother! Lucky Ellen is a Swedish children's designer fashion label launched in 2010 that offers romantic vintage with a modern twist for girls from five years and up. New Phil was launched this autumn with a small collection of sporty boys clothes. We quite like the hot pink shirt -because boys can wear pink too! New Phil 'Noel' shirt €44.00, available...
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