New Brand Alert: New Phil -for boys!

The Swedish brand Lucky Ellen has got a brother! Lucky Ellen is a Swedish children's designer fashion label launched in 2010 that offers romantic vintage with a modern twist for girls from five years and up. New Phil was launched this autumn with a small collection of sporty boys clothes. We quite like the hot pink shirt -because boys can wear pink too! New Phil 'Noel' shirt โ‚ฌ44.00, available...

Read more