New Brand Alert: New Phil -for boys!

The Swedish brand Lucky Ellen has got a brother! Lucky Ellen is a Swedish children’s designer fashion label launched in 2010 that offers romantic vintage with a modern twist for girls from five years and up. New Phil was launched this autumn with a small collection of sporty boys clothes.

We quite like the hot pink shirt -because boys can wear pink too!
New Phil ‘Noel’ shirt €44.00, available in size 98-150cm

© LuckyEllen

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