Review of The Playsam Pink Childhood Toy Pram

Playsam is one of the leading Scandinavian toy design companies. The Playsam Pink Childhood Toy Pram, designed by Dennis Ingemansson, features four moving black wheels, a removable baby and a curved silver metal handle. Comes in a pearl white branded presentation box which measures 11cm x 9cm x 9cm. Available in blue/black or pink/black, £50 at alexandalexa.com We think: First of all, speedy...

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New Brand Alert: New Phil -for boys!

The Swedish brand Lucky Ellen has got a brother! Lucky Ellen is a Swedish children's designer fashion label launched in 2010 that offers romantic vintage with a modern twist for girls from five years and up. New Phil was launched this autumn with a small collection of sporty boys clothes. We quite like the hot pink shirt -because boys can wear pink too! New Phil 'Noel' shirt €44.00, available...

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