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Christmas is traditionally celebrated on the 24th of December in Scandinavia. But it starts way before that with shopping for gifts and Christmas clothes and preparations of decoration and all that glorious Christmas food. The Christmas season starts with the first Advent, which falls on Sunday the 28th of November this year. Advent is the time to start decorating your home with an abundance of...

Ida’s dress

A Swedish designer is behind the french label La robe d’Ida that presents a reinterpretation of the pinafore dress worn in Sscandinavia during the 1920s. Inspired by Astrid Lindgren’s books and the characters Madicken, Lisabeth, Kajsa, Anna, Britta and especially Emil’s little sister Ida. These are young heroins with strong personalities, lots of imagination and who are full joy and life....

MaLou Bareé Spring Summer 2010

Spring Summer 2010 collection from MaLou Bareé is such a delight with pure fabrics and gorgeous details. Romantic in a way that makes me think of my favourite childhood character Madicken from Astrid Lindgren childrens books and films. Webshop to be launched this month. And yes, they will ship to UK! I'll keep you posted. Visit for more information. Photo: MaLou Bareé