Made in Sweden

It’s a joy and inspiration to us all to get to know all the great Swedish kids designer wear labels that pops out one by one these days. Franka Stockholm, Shampoodle, Mini Rodini, Monamici, The Brand, Nova Star, How to Kiss a Frog, Ewa i Walla, Dekrebo, MaLou Barré, Lucky Ellen, Tuss, I Dig Denim, …

Ida’s dress

A Swedish designer is behind the french label La robe d’Ida that presents a reinterpretation of the pinafore dress worn in Sscandinavia during the 1920s. Inspired by Astrid Lindgren’s books and the characters Madicken, Lisabeth, Kajsa, Anna, Britta and especially Emil’s little sister Ida. These are young heroins with strong personalities, lots of imagination and …