Highlight of Pitti Bimbo 84 – Scandinavian Brands to watch!

Pitti Bimbo is about to open its 84th edition of perhaps one of the worlds most important children’s trade shows. We thought it would only be appropriate to give you a small flavour of the coming event, with highlights of Scandinavian brands – who will exhibit in Florence, Italy from 19 to 21 January 2017.

Below is a short introduction to some of the Scandinavian brands we’ve spotted among all the exhibitors in Pitti Bimbo this season. Please note that the photographs we show you here is merely to give you an idea of what the brands are all about – and they are not from their coming AW17 collections.

So, without further ado, let’s start with…


Little Remix creates cool, understated luxury styles for girls age 6 to 16 years with collections based on the styles from the women’s collection. It’s the look and feel which really set this fashion forward brand apart from the rest; truly unique fabrics, soft yarns and the finest quality of leather. The colour palette is muted, typical of designs from Scandinavia.

Minimalisma is a timeless brand with a Nordic heritage. Since 2011, minimalisma has crafted high-comfort garments from premium natural materials for little ones aged up to 6 years. Expect high-quality garments that not only look good, but also feel good in materials such as silk, wool, cashmere, alpaca and organic cotton.

Design Letters & Friends is a Danish design company founded by former copy writer and journalist Mette Thomsen in 2009. The brand has since been known for home accessories featuring a series of monochrome letters as well as Arne Jacobsen’s hand-drawn typography from 1937. Included in the collection is Living, Stationery, Furniture and Kids.

Hust & Claire is part of the Claire Group, a Scandinavian fashion house established in 1975. The brand is focusing on quality, trend and wearability, catering for children from newborn and all the way up to age 12 years.

Luckyboysunday was founded in Copenhagen in 2007 and has since then become known for a series of quirky little soft friends in soft alpaca wool. The brand represents modern luxury knitted art toys and soft furnishings for the home.

Molo was founded in 2003 and caters today for children, from newborn and all the way up to 16 years. Their signature style is all over fun prints and bold colours, preferably in a playful combination. There’s also worth having a look at the separate outerwear line which includes skiwear.

Someday Soon a cool and contemporary street fashion brand dedicated to boys age 2 – 14 years. The collection is featuring striking prints and comfortable and fashion-forward pieces for everyday wear.

Sways the children’s brand for the young adventurer with an active outdoor lifestyle. A lifestyle that demands outerwear tailored for the occasion. Sways offer a waterproof collection including rainwear, bags and accessories in a contemporary style and best technology, combining functionality and aesthetic.

Spoiled Me is a Danish brand founded by Anna Christiansen offering beautiful girls dresses in sizes from 2 to 14 years – for all girls who like to be and feel like a princess.

Mole (as seen in the lead image) is a Norwegian fairytale of a children’s brand, drawing inspiration in heritage patterns for the ultimate Nordic look, with a contemporary touch. The styles are crafted in premium merino wool and the brand cater for children up to 12 years.

Prinsessfin is Norwegian brand offering hair accessory, crafted in exquisite quality and a timeless design. There’s a large range of colour and styles, to match any outfit or style. All hair ornaments are made of Confidence in Textiles™ and with clips free of nickel. The unique design, and the fact that every single pin is equipped with no-slip, makes the hair ornaments perfect for both thick and fine hair.

Popqorn makes trendy bags and accessories for children, in a retro style featuring a range of fun prints and colours. Apparently the new bag craze in Sweden!

Garbo & Friends offer both parents and their babies, the best textile and accessory products through design, print, fabric, material and gorgeous details. many of the products have two sides, a beautifully illustrated patterned side, and a solid coloured side, always in a classic, muted colour palette to suit any stylish home. Crib bumper, duvet sets, cashmere blended blankets and floor-cushions – all products the baby will love.

Rock the Goat Rock the Goat is a Swedish brand with all production made in the heart of the fashion world; Italy. The line is catering for girls and boys 3-16 years old in a contemporary and fashionable style. Rock the Goat believes in quality and circular fashion therefore they are producing in a premium quality that they know will last generations.


Minna Parikka is a Helsinki-based designer who launched her footwear collection in 2005, with ripped denim, lace and glitter finishes splashed across signature bunny-ear creations in sugary-sweet pastel shades. Minna Parikka’s kids collection features the most loved styles of the women’s range in mini-me versions. True to the brand, the styles offer plenty of pom poms, glitter and of course, the signature bunny sneakers we’ve all come to love.

To find out more about the fair – visit Pitti Bimbo online

I’m travelling to Florence tomorrow morning and will stay until Saturday. If you are there and would like to meet, do get in touch with me. Or if you would like me to look for certain news, brands or trends, leave a comment below.

Baci, baci! x

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