Pitti Bimbo is about to open its 84th edition of perhaps one of the worlds most important children’s trade shows. We thought it would only be appropriate to give you a small flavour of the coming event, with highlights of Scandinavian brands – who will exhibit in Florence, Italy from 19 to 21 January 2017.
Someday Soon is a cool street wear brand for boys aged 4 to 14 years. As aprents of two boys and both working in the fashion industry, Jacob and Cathrine Høilund recognised the lack of fashionable and cool clothing for boys. Someday Soon was launched for Spring Summer 2014 and was an instant success!