Rock the Goat is Scandinavian simplicity and functionality combined with Italian luxury. Premium quality of fabrics and yarns created into contemporary and fashionable styles for girls and boys 3-16 years old, that will last generations. Here is the founder, Malin Lundberg Müller, presenting her new collection.
Rock the Goat has successfully identified the gap in the premium market for sustainable knitwear combining popular Scandinavian design with a high end production in Italy.
The designer and founder Malin Lundberg Müller started off by creating bespoke luxury cashmere for some of the finest children’s shops in Europe. She then went on to found Rock the Goat in 2014 with children’s collections in fine materials such as leather, cotton and jersey. The philosophy of the brand is to offer sustainable clothing for the premium market with a transparent production in Europe.
We spotted the new Rock the Goat collection for Autumn Winter 2016 in Copenhagen at the kids trade show Ciff kids. And I wish I could transmit the gorgeously soft pieces through the screen to you. This collection is one of those that you actually have to experience first hand to truly be able to appreciate it’s quality.
The brand accessories is a great way to be introduced to the collection and a must have for the colder season ahead of us. Little hats, scarfs and gloves to keep your little one warm and snug i frosty days.
It was a pleasure to discover the Rock the Goat collection for AW16. Here I am, clearly smitten by the the design and quality, at CIFF kids.
Then moving on to the campaign images, to give you an idea of the design…
To find out more and to find your nearest retailer, visit Rock the Goat’s website