Kids in Jeans will Love I Dig Denim AW15

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I dig denim’s Autumn Winter 2015 collection is an ode to the way-cool generation with more washes and cuts than previously – with sizes from baby to grown ups and everyone in between.

I Dig Denim is a fashion brand, founded by Hanna Clavegård in 2009. The company is moving from strength to strength with international success due to its high quality kids jeans. The company are true to its Scandinavian roots and are still based in Gothenburg, Sweden.

I Dig Denim offers a range of different styles for an all denim lifestyle; relaxed, skinny and bootcut, with or without fading meaning that there’s a style for everyone, no matter what’s your preferences or personality.

The jeans are matched with rustic knits and t-shirts. The outerwear presented by the Swedish denim brand for this season is the modern wardrobe favourite; the bomber jacket in addition to the classic parka – an excellent winter warmer on frosty days in the months ahead.

The colour palette echoes the Swedish west coast landscape with shades of blue and grey, khaki and mint.

“Each I dig denim piece is characterised by a strong sense of style, with a clearly relaxed and carefree expression.I dig denim stands for a natural yet cool look.”

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Photography for I Dig Denim by Hans Ericksson – hope you enjoyed this small preview!

This autumn also sees the launch of I dig denim very first baby collection! And we highly recommend checking out the women collection too. Because, who doesn’t love a pair of cool jeans with excellent fit?

Did you know? The name “denim” derives from the French serge de Nîmes, referring to the city of Nîmes. And the contemporary use of the word “jean” comes from the French word for Genoa, Italy ‘Gênes’, where the first denim trousers were made.

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