With 90 years of experience, Hummel International is one of the most popular Danish brands when it comes to street wear and sportswear. High quality and unmistakably cool design is what you get when you buy Hummel. See the really fresh new Hummel Kids collection for Spring Summer here!
Hummel International is first and foremost a sportswear company based in Denmark. The company currently manufactures apparel for football, futsal, handball, basketball, rugby league, Australian football, shinty and volleyball as well as footwear for football and handball.
But more interestingly, for us, is the Hummel kidswear section!
The company was founded by the german Messmer family in 1923. This explains the name and logo, as Hummel in german means bumble bee and the logo is featuring a graphic bumble bee.
Hummel has a long history of creating sportswear, an expertise that easily shows in the recent fashion collections, featuring functional clothing with sporty silhouettes and an overall active look. They want kids to be able to stay comfortable and protected while playing and have therefor developed their own Movetech concept ensuring exactly that. It focuses on functionality and durability, and with a labelling guiding parents through the specific qualities of each style. The five different levels of functionality provide all the comfort, durability and functionality your child needs to stay comfortable no matter what the weather or occasion.
Hummel might be a big, commercial company. But this is not all fast fashion. Each new collection have the same style, so you can easily mix and match with clothing from previous collections. Defined by the Danish design tradition, Hummel works with a focus on quality and durability. The design is kept with clean lines, but with the typical Scandinavian take, with an edgy look and strong colour combination, a unique mix of retro and current trends resulting in a cool and urban street style with a sporty twist.
This campaign was shot in Tivoli, Copenhagen. This is popular theme park that are often used by Danish brands as location when shooting campaign images. You’ll might have seen and remember this particular merry go round before? Kids love it -although this little fellow perhaps looks like he’s had enough…
In addition to apparel, Hummel sportswear started producing a range of fashion footwear in 2006, with a great selection for those who simply can’t get enough sneakers. Hummel trainers for kids is a range of fun and funky design suitable for both boys and girls. For this season it’s all about gold and glitter with some amazingly stylish hi tops but also some proper stand out trainers, in striking neon colours.
We’ve just shared the kids range, but Hummel branded sportswear is available for men and women too – the whole family can be dressed in bumble bee if they fancy!
But joke aside, a few elements of Hummel should be part of every active child’s wardrobe. Me thinks.
Now, there’s some gold Hummel hi tops… wonder if they do come in my size!?